317: The Google Guarantee, with Justin Sanger

The average SMB is worried about staying open in today's competitive market. The Google Guarantee can help.   Justin Sanger, Chief Revenue Officer at OMG National, provides insight on what the Google Guarantee means for SMBs. Sanger refers to it as a game charger because it has an overall effect on how SEO keywords and pay-per-click ads function. An SMB doesn't always to hear the gritty details of lead measures and tactics, they often want a salesperson to cut the chase to know how it is going to effect their business. SEO has been changing at a rapid pace being at the will of the Google algorithms. Sanger shares how dealing with a fragmented and crowded landscape can hurt your agency and speaks to verticalization.