319: Creating Competitive Sales Battlecards

What this episode covers

Battlecards are never done. Battlecards are trial and error. Battlecards are usually not pretty. But, battlecards are also a highly effective way to mobilize information from research, mentors, coaches, and more, into powerful sales assets. In this edition of the Master Sales Series we are talking about sales battlecards. What is a sales battlecard? It sounds like a buzzword, but probably because it is a buzzword. They originated as a competitor analysis tool, but today, battlecards are applied in a variety of contexts, including story development. For example, in large organizations, collaborating to build battlecards can bridge gaps between different stories being told and drive alignment through the entire sales floor. Subscribe to the podcast now, on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij

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How long is this episode of Conquer Local Podcast?

This episode is 14 minutes long.

When was this Conquer Local Podcast episode published?

This episode was published on January 29, 2020.

What is this episode about?

Battlecards are never done. Battlecards are trial and error. Battlecards are usually not pretty. But, battlecards are also a highly effective way to mobilize information from research, mentors, coaches, and more, into powerful sales assets. In this...

Can I download this Conquer Local Podcast episode?

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