#32.2 Putting the Street in Streetwear with the BVG and QS by s.Oliver

In this second part of our two-part episode with Christine Wolburg, Head of Sales & Marketing at BVG, and Benjamin Isenheim, Brand Director at QS by s.Oliver, we’ll be discussing the objectives, creative concept, media strategy and learnings from the recent collaborative streetwear campaign. Find out how the brands were able to connect consumers to their collection together with ZMS, and how we captured the full user journey on and offsite.  Missed part one? Catch it here.