32. Affiliate Success: The Target AOVs, CVRs and EPCs That Attract Superstar Affiliates w/ Kaitlin Buskirk

What are the ways you can use affiliate marketing to grow your business? Kaitlyn Buskirk is the Co-Owner of Fractional Affiliate Management LLC, here today to impart wisdom on how to forge meaningful relationships while helping businesses thrive.   Kaitlyn is generously sharing her advanced strategies for both new and experienced affiliate marketers which is a must-listen for anyone who appreciates the value of building relationships to foster successful business growth.    Learn all the affiliate marketing abbreviations, acronyms, and conversion metrics to bring you up to speed in a fast-moving industry that is growing exponentially thanks to social media.    Find out how to get started in this lucrative industry or level up your skills as an affiliate manager, as well as what to look for in an affiliate marketing company.   It's all about the ROR, "Return On Relationships", baby, as we explore working with influencers, mobile versus desktop, and the future of affiliate marketing in an episode that shines bright, just asking for you to come and see for yourself.    "Be present everywhere you're at. Everything you do, just be present and take it all in." ~ Kaitlyn Buskirk   In this episode, we cover:   04:15 What is Affiliate Marketing?   05:40 Using CPAs to add sustainable revenue to your business 06:40 Know your COGs! 07:45 How Kaitlin's (famous) mom helped her get started in the industry  09:35 The Power of Relationships and Reporting 10:50 Understanding Affiliate Marketing Abbreviations 12:40 Know the company and product you're representing 14:41 How to get into affiliate marketing? 18:25 What to look for in an affiliate marketing company 21:40 Understanding your goals to keep your affiliate manager motivated 22:55 The Future of Affiliate Marketing  25:35 Mobile versus Desktop 26:55 When to work with an influencer 29:50 ROR: Return On Relationships 33:40 How to hire an affiliate manager 36:25 Unpacking conversion metrics (so you can set bigger targets) 41:00 Kaitlyn's PartnerUp Power Move - Revealed! 50:20 Relationships equal dollars Connect with Kaitlyn https://www.linkedin.com/in/kaitlyn-buskirk-302b399b/   Connect with Joey! https://www.instagram.com/joeyvaillancourt/  https://www.facebook.com/joey.vaillancourt.9/  https://www.linkedin.com/in/joey-vaillancourt/  https://www.youtube.com/@partnerupprofits  https://www.partnerupprofits.com Get access to my free course, The Bootstrapper's Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer  Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox