32. Do you even know what your customer wants?

SUMMARY: In this episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew reflect on their recent interview with Jerrick Gillum of Swig Coffee. The conversation delves into the delicate balance between craftsmanship and technology in the coffee industry. Aaron, Ben, and Drew dissect Jerrick's innovative technological solutions, from his cleverly designed storage room to the efficient POS system in his shop. However, they also grapple with the reality that not all tech solutions are feasible or desirable, especially in locations like Belize, where traditional systems still prevail due to infrastructure limitations and customer preferences. The hosts explore the dichotomy between the fast-paced demands of modern consumers, epitomized by drive-thru culture, and the slower, more artisanal approach to coffee-making. They discuss how coffee businesses must navigate this tension to meet the diverse needs and expectations of their clientele. Drawing from their own experiences, the hosts share insights into the evolution of coffee tech, from automatic machines to puck presses, and the potential loss of craftmanship as a result. They ponder the implications of prioritizing speed over quality and the importance of understanding one's target audience in determining the appropriate balance. Listeners gain valuable perspectives on the intersection of craft and tech in the coffee industry, with practical advice on tailoring business models to align with customer preferences and fostering a culture of passion and expertise amidst advancing technology. Tune in to this episode for a thought-provoking discussion on the artistry and innovation shaping the world of coffee.   Minute by Minute: 0:00 Introduction 3:52 What Ben experienced at Swig Coffee 7:46 And then there's Belize 14:36 The demand for speed vs the art and craft of coffee