32. Lead Sources - Josh Mackay - Solar Launch

How many should we have? How soon to diversify? What are the caps of each? We’ve been thinking about our steps moving forward with our various lead sources, and how to stay de-risked during the process of bringing on and testing new lead sources, as well as just in general being de-risked and not being reliant upon one.There are principles of media types that you can only do a certain volume before you’ve squeezed out a healthy stable flow, and from there the push becomes stronger because you have to start going for colder and colder traffic, which gets more and more expensive and so you need margins for that. Do we price it in now or as we go?