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32 - LPC 2019 : Produit et marque, amour ou haine ?

EPISODE · Nov 7, 2019 · 42 MIN

32 - LPC 2019 : Produit et marque, amour ou haine ?

from La French Touch Podcast · host Gabriel SZANTO

J’ai la chance de recevoir Laura Peccia-Galetto, Co-CEO & CPO chez Videdressing, Benjamin Retourné, Head of Product - Pro chez BlaBlaCar et Raphaël Bonstein, Head of Product & Experience chez Rakuten France lors d'un talk donné à la Product Conf en 2019. Le Marketing et le produit sont souvent à couteaux tirés - et le sujet de la marque déchaîne souvent des passions, parfois des conflits. Quel est l’impact du rebranding ? Quels moyens pour garder une expérience de marque positive, quand l’expérience n’est pas entièrement à notre main ? Comment aligner des acteurs qui n’ont parfois pas la même culture ? Comment faire lorsque la marque empiète sur le produit ? Autant de questions auxquelles mes invités vont tenter de répondre.

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32 - LPC 2019 : Produit et marque, amour ou haine ?

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This episode is 42 minutes long.

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This episode was published on November 7, 2019.

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J’ai la chance de recevoir Laura Peccia-Galetto, Co-CEO & CPO chez Videdressing, Benjamin Retourné, Head of Product - Pro chez BlaBlaCar et Raphaël Bonstein, Head of Product & Experience chez Rakuten France lors d'un talk donné à la Product Conf en...

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