32. Marketing & Mindset for Farmers with Charlotte Smith

In today’s episode of the Ranchonomics podcast, John Haskell is joined by Charlotte Smith to discuss foundational marketing strategies and building profitable farming businesses. They dive into the difference between marketing and sales and the importance of building a solid foundation through email marketing rather than relying solely on social media marketing. Charlotte also shares helpful insights on calculating the lifetime value of a customer and the mindset shifts needed to embrace relationship-based marketing.In this episode, we cover: Charlotte’s background and journey to where she is nowMarketing strategies for farmersBuilding customer relationships and trustThe difference between email marketing and social media marketingMake sure to hit subscribe/follow so you never miss an episode!Connect with Charlotte:Check out her websiteFollow her on InstagramLike her page on FacebookListen to The Profitable Mindset PodcastConnect with Ranch Right, LLC: Subscribe on YouTubeFollow on Instagram @ranchrightllcFollow on FacebookCheck out the websiteResources & Links: Charlotte’s FREE training: Price for ProfitCharlotte’s FREE training: How to Build a Loyal Customer BaseBook a Free Discovery Call to Learn MoreRanching for ProfitRanching.FYIWally Olson, Olson Ranch LLCMentioned in this episode:We work with producers on cash flow, risk management, and long-term financial strategy so the business stays resilient—no matter the market. If you want to see whether that’s the right fit for your operation, click below to book a free call.Book a free discovery call