#32 Marketing in the Golf Industry with Marshal Lamb

In this episode, I interview Marshal Lamb, who is the Manager of Tournament Operations at the John Deere Classic PGA golf tournament. Marshal shares his insights on the strategies and challenges of marketing within the golf industry. We'll explore how to effectively reach and engage golf enthusiasts, the role of digital marketing in golf, and the importance of event marketing in promoting golf tournaments and products. Marshal will also discuss emerging trends in the golf industry, such as the integration of technology in golf marketing and the evolving consumer behavior post-pandemic. Whether you're a golf course operator, a marketing professional in the sports industry, or simply a golf aficionado looking for behind-the-scenes insights, this episode offers valuable knowledge on leveraging marketing to boost visibility and success in the golf world. Join us for an engaging conversation with Marshal Lamb on mastering marketing in the golf industry. John Deere Classic - https://johndeereclassic.com/ Marshal Lamb on X (Twitter) - https://twitter.com/lambmarshal Marshal Lamb on LinkedIn - https://www.linkedin.com/in/marshal-lamb-533b8ab7/