#32: Media Pitching with Gloria Chou

from As Good As You Are · host Amanda Burg

What if landing a feature in Forbes, Vogue, or The New York Times didn’t require a single PR connection or a massive following?In this episode, Amanda Burg sits down with Gloria Chou—award-winning PR strategist, former U.S. diplomat, and host of the Small Business PR Podcast—to demystify the world of publicity for small business owners. Gloria shares how she’s helped founders earn more than a billion organic views using her signature CPR Pitching Method™, and why visibility is no longer reserved for the few with access or big budgets.Together, they break down how to cold pitch top-tier outlets, build credibility from scratch, and shift your mindset from waiting to be discovered to confidently stepping into the spotlight.If you’ve ever wondered how to get featured without playing the PR game, this episode is your blueprint.You’ll learn:Why the PR industry has stayed gatekept—and how to break inHow to cold pitch journalists with no prior contactsThe mindset shifts that make your outreach irresistibleWhy authenticity and clarity outperform any PR retainerFollow Gloria on Instagram: @gloriachouprWatch her free pitch masterclass: gloriachoupr.com/masterclass✨ Book your free 20-minute brand audit:https://clientdashboard.libertytype.com/public/675b067b61fbf0001fb0f024

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This episode was published on May 14, 2025.

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