#32 The Branding Formula Every Business Needs with Marty Neumeier

Are you ready for a branding masterclass!? Well, strap yourself in! Marty Neumeier - Brand expert, author and Liquid Agency director of CEO branding, is here to gift you the ultimate branding formula – tips, tricks and tools that will set you on the right path to conquering the fast-paced world of business. Marty works and consults with leaders and renowned companies across the globe, helping them take their branding skills to new heights resulting in remarkable business transformations. Marty also kindly shares his expertise at large through his must-have books and riveting workshops. Throughout the discussion, Marty delves into brand-driven culture, unpacks how branding is much more than a logo, shines a light on customers’ power, and responds to burning questions from global brand design agencies and consultants. Further key points include:  The role of art in early childhood and influences on career choice The fundamentals of graphic design The powerful tool of strategic thinking in business  How to set yourself apart from competitors  Building a tribe and aligning your brand with your culture Branding in the modern age: What is the future of branding?  Understanding your customer and aligning your brand with culture  The key to influencing consumer choice Understanding where your brand needs to go  The benefits of collaboration in business  Becoming comfortable with being uncomfortable Is the value of visual assets dying out? Top learnings and favourite client experiences ‘’This is something companies are realising, that they need someone to manage customers, the whole customer community because that’s how they’re going to succeed. Customers have a voice. They’re volunteers. They’re not conscripts. You can’t make them do anything. You need them.’’ – Marty Neumeier.   Resources: https://www.martyneumeier.com/the-brand-flip  https://www.martyneumeier.com/brand-az-book  https://www.martyneumeier.com/scramble    Get connected socially with Marty Neumeier: https://www.martyneumeier.com/  https://www.linkedin.com/in/martyneumeier/    Get connected socially with host Finola Howard:  https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://twitter.com/HowGMW https://www.youtube.com/c/howgreatmarketingworks    This podcast is proudly produced in partnership with podlad.com