320: Are You Waiting for Coaching Clients to Value You?

For the full transcript of this episode and more resources for coaches go to ProsperousCoach.com/320.If you’re a new coach, this is a cautionary tale. If you’re not charging for coaching or charging low fees, I’m especially talking to you.A coach contacted me who was 5 years into their business and they weren’t earning yet.They were considering quitting but really didn’t want to and invested in a Strategy Session with me to see what I thought they should do.This coach gave me permission to share details of our conversation. I’ll call her Sherrie.Back when Sherrie finished coach training the pandemic hit, so having a big heart and feeling like people needed help, started coaching for free.But years later, this coach was still giving free weekly sessions to her only clients just hoping that at some point, they would value her services and start paying her.She was stuck in what I call Perpetual Student mode and was convinced that it was her client’s role to value her in order for her to earn well.Let’s dig into this and see what needs to shift.