321's Professional Media Marketing Is More Powerful Than Social Media Marketing

My oh my have things changed so quickly. According to my business partner and technology confidant, Genie, President at SiteMarkit, that’s (spell it out), Instagram now has updated its algorithm to match the algorithm change Facebook made about one year ago. I’m not a tech genius. I’m a professional sales trainer and business development specialist. What I can share with 321 Biz Development podcast listeners is: days before July 1, 2019, I posted something on Instagram and would receive immediately 5-15 likes and maybe a total of 30-40 likes over a 24-hour period. But I will admit that receiving LIKES is an infatuation. Every business person is enamored by knowing someone LIKED their posts. Getting LIKES is an addiction I believe social media companies are counting people attach themselves too. However, LIKES don’t money in business owners’ bank accounts. So, it’s time for small business owners to put on their big boy and big girl pants again. Did I care much about receiving 30-40 likes? Not really. 321’s business growth is not driven by social media or the number of likes we receive. In fact, it will be a cold day in hell when a person calls 321 asking for sales training and business development support. 321’s digital presence does not attract contacts and prospects for us to convert to clients.