322: The Truth About Scaling a Business With Limited Hours (and Little Kids) with Shanna Skidmore

You’re in for such a treat with today’s episode! I’ve brought on the wonderful Shanna Skidmore to talk about something that’s so close to my heart: how to work less, mom more, and still hit your goals. In this episode, she shares why you don’t need a nap time hustle, a 40-hour workweek, or a “passive income” empire to run a profitable business as a mom. In fact, she’s pulling back the curtain on how she built (and rebuilt) a multi-six-figure business while raising two kids and working just 15–20 hours a week. From burning out before she even had babies to doubling down on her core philosophy of defining enough, this episode is full of mindset shifts, financial strategies, and practical systems that have helped her grow revenue without losing her sanity (or her Sundays). If you’ve ever felt like you’re constantly behind, or you’re struggling to balance business growth with motherhood, this episode will leave you feeling encouraged, grounded, and equipped with practical steps to create your own version of success. Links mentioned: Read the Shownotes: https://elizabethmccravy.com/322 Sign Up For Shanna’s Free Class with 6 Money Moves to Make in 2025 to Cozy Up with Your Business's Numbers (Without Spreadsheet Meltdowns or Budgeting Burnout): https://shannaskidmore.com/watch Grab Shanna’s Simple One Year Business Budget: https://shop.shannaskidmore.com/one-year-business-budget-template Grab Shanna’s Simple One Year Home Budget: https://shop.shannaskidmore.com/one-year-personal-budget-template Toggl Time Tracking Tool: https://elizabethmccravy.com/toggl Ep. 127 What Work-Life Balance really looks like as a mom & CEO: https://shannaskidmore.com/how-to-balance-motherhood-and-business/ Take my Showit template quiz (and get free Canva templates!): https://elizabethmccravy.com/quiz Connect on Instagram: https://www.instagram.com/elizabethmccravy/ Shop Showit templates: https://elizabethmccravy.com/shop Join me inside Booked Out Designer: https://elizabethmccravy.com/bod Sign up for Podcast Success Blueprint: https://elizabethmccravy.com/psb If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop