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326: Create a content strategy designed for your business  episode artwork

May 18, 2026 11 min

326: Create a content strategy designed for your business

from The Content Queen Podcast Hosted by Mariah MacInnes

Question... are you creating content because it actually aligns with your business goals… or because someone on the internet told you that you should? Because if I had a dollar for every time a client came back from a coffee catch-up saying, “Someone told me I should start a podcast” or “TikTok is where I should be”… I probably wouldn’t need another retainer. 😂 In this episode, I’m unpacking why trusting your business and understanding your audience matters more than following random advice online. Because yes, experts can guide you and support you, but at the end of the day, you know your business better than anyone else. Marketing isn’t about being everywhere. It’s about knowing why you’re showing up there in the first place. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah 💫 ⁠⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠⁠ KEY EPISODE TAKEAWAYS 👇 ✨ Why trusting yourself matters more than following random marketing advice ✨ The difference between being a content creator and a business owner ✨ Why posting on social media doesn’t automatically equal business growth ✨ How a content strategy gives you clarity, confidence and direction SHOW RESOURCES 👇 JOIN us in Content Bootcamp (build your content strategy) - ⁠https://www.contentqueenmariah.com/content-marketing-bootcamp⁠ Find out more about how to WORK WITH US - ⁠www.contentqueenmariah.com⁠ Connect with us on INSTAGRAM - ⁠https://www.instagram.com/contentqueenmariah⁠ If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah! Other than that, enjoy - chat next week 💕

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326: Create a content strategy designed for your business

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This episode was published on May 18, 2026.

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