PODCAST · business
The Content Queen Podcast
by Mariah MacInnes
The Content Podcast - Content Marketing, marketing and business! Welcome to the Content Queen Podcast. I am your host Mariah - entrepreneur, storyteller, digital nomad and Founder of Content Queen. I am here to teach you how to share your unique story, create content and market your business with strategy through the channels that work for you. Each week I will deliver a story to help you connect to a power strategy around marketing, business and content creation. You'll learn how to use content marketing as a lead generator without it sucking your time or energy.
Episodes
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347: Body language on social media, why presence matters more than you think | Amy Reczek
Think you’re “not good at selling”? You’re communicating every single day, and your body is doing a lot of the talking. I loved this conversation with Amy Reczek, CEO of Sales and Presence, certified body language expert and author ofConnect to Close. We talk about why selling is just...
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346: I am feeling exhausted over creating content - HELP?!
"Content is exhausting. I don't have time." If you're throwing something up at 5pm just to have posted, and it still drains you, this one is for you. I hear this over and over, and it's the exact reason people come to us for help. This week I'm walking through a few ways to make content feel...
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345: The tools for sounding more human, not the same | Helen von Dadelszen
Ever notice how the second a camera turns on, you turn into a slightly robotic, over-performed version of yourself? You're not broken, you're just human, and this week's guest has spent her career helping people work on exactly that. I'm joined by Helen von Dadelszen, communication and vocal…
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344: What does "good content" look like?
"Good content" doesn't mean viral, polished or trending. It never really did. In this episode, I'm breaking it down into three parts: the five things that actually make content good, what's working right now on each social channel, and some 101 filming and photo-taking tips, because that's one of...
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343: Why great-looking Shopify stores still leak sales | Anna Tillotson
Think a good-looking website means it's actually converting? So we have Anna Tillotson on ep 343 of The Content Queen Podcast to talk about why pretty stores still leak sales, and where product-based businesses are actually losing customers (hint, it's rarely the homepage). Anna is the founder of...
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342: Case Study: 3 business owners with more clarity and consistency
I could talk about content strategy in theory all day, but I think it lands so much better with real examples. In this episode, I'm taking you through three business owners from a recent Bootcamp round, each with a completely different plan, different channels, different pain points, because...
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341: Human-first SEO + long-term discoverability | Ashley Willis
Trying to get found on Google and AI search, without turning your website into something that reads like it was built for a robot? So we have Ashley Willis on ep 341 of The Content Queen Podcast to talk about human-first SEO in a very AI-dominant world, and why findability isn't just about…
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340: I am not converting from Instagram...
"Instagram's not converting for me." Sound familiar? I hear this constantly. But here's the reframe I want you to take from this episode: the real issue usually isn't Instagram, it's the role you've assigned it in your overall funnel. In this episode, I'm walking through three real client…
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339: The future of content is more human, not less AI | Maria-Katarina Johannesson
Worried that everything online is starting to sound the same because of AI? We have Maria-Katarina Johannesson, better known as Links & Maria, on ep 339 of The Content Queen Podcast to talk about why the future of content isn't less AI, it's more human, and how to actually find that balance....
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338: It isn't just social media... let me repeat
Every time I do a solo episode about content marketing beyond social media, it is one of the most popular episodes and I get the most comments on them.. So here it is. This episode is about building a proper content ecosystem, not just relying on social media to carry your whole business, and…
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337: How to create effective content on a budget | Jared Harman
Think you need a massive marketing budget to create effective content? Turns out that's not quite true, and there's a smarter way to think about where your money and time should actually go. So we have Jared Harman on ep 337 of The Content Queen Podcast to give you a behind-the-scenes look at how...
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336: What you need to unlearn with your marketing
What if everything you think makes marketing "work" is actually the thing holding you back? Inspired by Neil Patel's SXSW talk, in this episode, I'm breaking down five things I think we need to unlearn in our marketing, from what we're chasing, to how we're building trust, to who we're actually...
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335: The missing skill behind business growth and marketing growth | Shari Foos
Want to actually connect with the people you're marketing to? Turns out the skill that changes everything isn't a content hack, it's vulnerability. So we have Shari Foos on ep 335 of The Content Queen Podcast to talk about why vulnerability might be the most underrated skill in business and...
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334: Why your comments could be your biggest marketing asset
Ever seen a single comment on social media outperform the actual post? I have. That's exactly what happened when Joseph replied to a video with "Hey, so I have appointments available." One comment, thousands of likes, hundreds of replies, people tagging him. Quick note before you dive in: this...
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333: Why expertise alone doesn't grow your business | Nancy Benet
Think being brilliant at what you do is enough to grow your business? Same. That's what most of us think, until the phone stops ringing. So we have Nancy Benet on ep 333 of The Content Queen Podcast to help you understand why visibility and marketing aren't optional, even when you're the expert…
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332: Is your content a fair "energy exchange"?
Every time someone reads your email, listens to your podcast, watches your Reel or lands on your website... they're giving you something. Their time, attention and energy. So here's the question... Are you leaving them with more than what they came with? In this episode, I'm exploring a concept...
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331: Your content is working… your website isn’t | Irwin Hau
What if your marketing isn't actually the problem? What if people are finding you, checking out your content, clicking through to your website... and then leaving? After analysing close to 70,000 websites, Irwin Hau (our guest on the podcast for ep 331) has come to one conclusion. Most businesses...
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330: What pains you about marketing? I might have the answer
What pains you about marketing? Is it not knowing what to post? Feeling like you're constantly behind? Feeling like everyone else knows something you don't? Or feeling like you're creating content but nothing is actually happening? Because if any of those resonate, I don't think your problem is...
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329: Building relationships through your DMs - how to authentically have convos | Lauren Najar
Be honest... when was the last time you intentionally started a conversation in your DMs? Not replied to a comment. Not answered a question. Actually started a conversation. Because if I'm being completely transparent, this is an area of marketing that I know I could be doing more of too. We…
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328: Organic marketing plan - try my 3 month plan
When you think about marketing your business, do you immediately think about social media? Because here's the thing: organic marketing is so much bigger than Instagram posts and TikTok videos. In this episode, I’m giving you a behind-the-scenes look at one of the workshops I recently ran around...
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327: How to create content that sells | Sol Hyde
Are you creating content that people watch… or content that actually gets people to buy? Because there’s a big difference. In this episode, I’m joined by Sol Hyde, who left the corporate world, picked up his phone, started creating content, and built an online business from scratch in just 18...
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326: Create a content strategy designed for your business
Question... are you creating content because it actually aligns with your business goals… or because someone on the internet told you that you should? Because if I had a dollar for every time a client came back from a coffee catch-up saying, “Someone told me I should start a podcast” or “TikTok…
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325: How to actually run meta ads | Neil Shoney
The age old question... should you actually be running Meta ads in your business? And if you are… how do you know if they’re actually working? In this episode, I’m joined by ad strategist Neil Shoney to unpack what business owners really need to know about Facebook and Instagram ads... without…
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324: How to make your marketing stand out in the AI online world
So… we know AI is here. We know we should be using it. But are you starting to feel like everything online is sounding the same? In this episode, I’m not giving you another “how to use AI” tutorial… I’m flipping the lens. Because the real question isn’t how do we use AI more? It’s how do we stay...
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323: The 7 pillars ALL business owners need to sustain a business they love (and loves them back) | Wendy Pitts Reeves
Do you actually have the foundations in place to sustain your business… or are you just building as you go? Because here’s the thing — a lot of business owners wear many hats… but skip the pieces that actually make a business work long-term. In this episode, I’m joined by Wendy Pitts Reeves,...
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322: Do you question your AI… or just trust it?
So… do you actually question your AI? Or are you just copying, pasting, and hoping for the best? Because I saw something unfold last year that made me go… yikes. A business owner posted bold, opinionated content calling people out... and when they got called out in the comments? Their automation...
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321: Is your unconscious mind impacting your marketing? | Sam Sundius
Do you ever feel like you know what to do with your marketing… but you’re just not doing it? Same. This episode, I’ve got Sam Sundius on the Content Queen Podcast to unpack what’s actually going on… and spoiler alert, it’s not your strategy. We’re talking about the unconscious mind, nervous…
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320: What is organic marketing? Why you can't throw $$ at ads and it just...works
It’s easy to think that if you just post more or run ads, your business will grow… but real marketing doesn’t work like that. The magic is in the foundations - understanding your audience, creating content that connects, and building trust over time. Organic marketing is where that relationship…
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319: Recalibrate to recalibrate your marketing | Lucy Shrimpton
“How do I know if it’s my marketing… or me?” Something I see ALL the time as a content marketer and business owner. We’re so quick to jump to:“I need a better strategy”“I need to post more”“I need to fix my marketing” But what if… it’s not that? What if the real shift comes from recalibrating you...
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318: Repeat and repurpose - talking about the same thing over and over again is a must
Ask someone close to you "what do I do, tell me in a sentence or two"? Can they? If not, maybe it is because you don't spend enough time repeating and explaining what it is you do. I will never forget a mentor said to me "you have to love what you do because you will be talking about it over and...
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317: Visibility vs positioning - building authority without burnout | Christelle Biiga
“How do I get seen in an online space that is crowded”? One of the main questions I get as a content marketer and social media manager. How about we take a second to think outside the box and confirm how we might position ourselves over just being visible online. I have an amazing guest on this...
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316: Content marketing doesn't work for me
Do you say this to yourself a lot? Social media doesn't work... Content marketing doesn't work... But then you will jump on a trend hoping it will work? You aren't alone. We all have done it. The missing link to anything you do in your marketing is ONE key thing - and I am going to chat to you...
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315: Stop creating content for your 3rd grade friend | Ivana Ivanek
What if the real reason you’re not showing up online isn’t strategy… but fear of judgment? In this episode, I’m joined by mindset coach and business strategist Ivana Ivanek to unpack the real reason so many brilliant, mission-driven women hold back from visibility. We talk about the fear of...
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314: Why you shouldn't post dramatic content all the time...
If you’ve been looking at content and thinking the posts that perform best are the dramatic ones… the big emotions, the big reveals, the viral moments - this episode is going to give you a fresh perspective. Because yes, 'dramatic' content can spike engagement. But engagement alone doesn’t build…
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313: Consistency doesn't matter if you don't have confidence | Amy Schadt
I have a theory… It doesn’t matter HOW consistent you are at marketing your business UNLESS you believe in the message you are delivering. So I called in an expert to confirm this theory - Amy Schadt. She shares her Radical Embodiment Method, which is here to help you embody what you say so no...
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312: How to tell better stories in your content - brand archetypes 101
If you’ve ever felt like your content is missing something (that it’s not landing, not connecting) chances are, you’re not telling stories in a way that truly reflects who you are. That’s where brand archetypes come in. In this episode I am going to break down what the archetypes are and how...
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311: Branding isn't about your logo or colours | Jean Michell Guerrero Naranjo
I get it… the fonts, colours and logos of your brand are fun. No one wants to sit down and write the long-term plans either, that can be scary. But without the CORE brand foundations, it is HARD to market your business well - trust me it is rough. So if you are a business owner wanting to create...
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310: How do I market my business without social media?
Do I need social media to have a successful business? That is a question I am sure you ask yourself every time you have to sit down and post to socials. While yes, social media can play a huge role in marketing your small business, I am here to tell you - you have options. In this episode of The...
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309: A marketing channel you might be missing: Google My Business | Bethany Myers
Do you have this fundamental marketing channel set up for your business? Google My Business? I think it is an underrated channel and one we are all guilty of either not having or not keeping updated. And yes, even if ChatGPT takes over search, your Google My Business profile creates credibility.…
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308: How do I know if I am doing a "good job" at marketing
Do you ask yourself this often? Am I actually doing a “good job” at marketing my business? I am going to give you 3 things to think about, but spoiler alert... There is no magic. Marketing works for businesses because they know what works for their audience and their business. No random Instagram...
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307: Set your systems up to complement your marketing in 2026 | Lee-Anne Prytherch
Looking to “clean up your systems” over the New Year break? This is a great time to audit and see what you need for the year ahead. But with all the options, where do you even begin? Here. Start with this episode. We are going through the systems and processes to help you in the year ahead! If…
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306: Content marketing, social media in 2026... what the?!
Can we even keep up? Social media, marketing via content has changed. 2025 did some crazy things and 2026 is going to be amplified. What do you do? Let's break it down together. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. LEARN...
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305: What is Meta doing?? | Katharine Crane
Meta is going through a lot of changes. Recently, thousands of businesses lost access to their Instagram accounts due to edits within Meta and some AI issues. In Australia from Dec 10, under 16s are banned from using Meta. It is a lot to get our head around so in this episode of The Content Queen...
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304: How to create hype online
What if your next launch didn’t start with a “buy now” post? In this episode of The Content Queen Podcast, I’m taking you behind the scenes of a client project where we created serious hype before doors even opened. I’ll walk you through what we did, why it worked, and how you can apply the same...
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303: Storytelling content in an AI world with David Ebner
Do you want to connect deeper with your audience through content? And with AI, our trust levels are dropping… We have David Ebner on ep 303 of The Content Queen Podcast to help you tell better stories in your content, especially in an AI-driven world where trust and human connection matter more...
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302: What tools make my life easier?
Running a content marketing agency means wearing about 15 hats before lunchtime… strategist, editor, designer, writer, project manager, and sometimes therapist (to yourself and clients). To keep everything flowing (without burning out), having the right tech stack is non-negotiable. Over the…
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301: Is your marketing "nervous system safe"? | Julianna Garrett
Do you want to be a business owner and regulate your nervous system? Same. So we have Julianna Garrett on ep 301 of The Content Queen Podcast to talk about how our nervous system impacts marketing, and why honouring it might be the missing piece in your strategy. If you've ever felt overwhelmed,...
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300: Celebrating 300 episodes and my advice for consistency
Can you believe it? The Content Queen Podcast has reached 300 episodes! Wild. This isn’t a “let’s reflect on all my favourite episodes” type of podcast, no I am sharing with you how I got to 300 episodes and what you need to be consistent with anything you do in business. If you have been…
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299: The four key ways to scale your thought leadership content | Martin Huntbach
Do you want to be a business owner and a thought leader? Same. So... we have Martin Huntbach on ep 299 of The Content Queen Podcast to help you scale your thoughts into content that can be used for daysss (or years, probably). If you want to be seen online for your expertise, check out this...
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298: Let's talk about LinkedIn
Let’s talk about LinkedIn… A recent client was awarded the top voice badge on the channel (if you don’t know, it is like the blue tick of Instagram before it could be bought). But this got me thinking, what makes for a “good” LinkedIn presence? I share 3 things (the 3 C’s) I think makes a…
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ABOUT THIS SHOW
The Content Podcast - Content Marketing, marketing and business! Welcome to the Content Queen Podcast. I am your host Mariah - entrepreneur, storyteller, digital nomad and Founder of Content Queen. I am here to teach you how to share your unique story, create content and market your business with strategy through the channels that work for you. Each week I will deliver a story to help you connect to a power strategy around marketing, business and content creation. You'll learn how to use content marketing as a lead generator without it sucking your time or energy.
HOSTED BY
Mariah MacInnes
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Frequently Asked Questions
How many episodes does The Content Queen Podcast have?
The Content Queen Podcast currently has 348 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Content Queen Podcast about?
The Content Podcast - Content Marketing, marketing and business! Welcome to the Content Queen Podcast. I am your host Mariah - entrepreneur, storyteller, digital nomad and Founder of Content Queen. I am here to teach you how to share your unique story, create content and market your business with...
How often does The Content Queen Podcast release new episodes?
The Content Queen Podcast publishes regularly with 348 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Content Queen Podcast?
You can listen to The Content Queen Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Content Queen Podcast?
The Content Queen Podcast is created and hosted by Mariah MacInnes.
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