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328: Shifting Into Position Post-Acquisition episode artwork

Jan 20, 2023 48 min

328: Shifting Into Position Post-Acquisition

from Renegade Marketers Unite Hosted by Drew Neisser

On your mark… Get set… Acquire a company! An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn't lost and that customers aren't confused. Want an acquisition playbook? Here's the kicker, no two acquisitions are the same. Luckily for our listeners, we have three fantastic CMOs with multiple acquisitions under their belts, here to share their strategies and best practices when it comes to effectively pivoting post-acquisition. With wisdom from Julie Feller of U.S. Legal Systems, Isabelle Papoulias of Mediafly, and Kristen Russel of symplr, this episode is not to be missed—tune in! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

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328: Shifting Into Position Post-Acquisition

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This episode is 48 minutes long.

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This episode was published on January 20, 2023.

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