329: Navigating a SaaS Startup, with Jordan McFarlen

You have to admire startup founders. Creating. building, developing, and growing a SaaS Startup is not an easy feat. SaaS Startup founders put everything on the line to drive forward with their dream of solving a problem, building a unicorn, or even employing 500 people. Jordan McFarlen, Business Incubator Manager at Cultiavtor powered by Conexus, in our guest this week. He is currently working with key stakeholders, community members, and most importantly entrepreneurs to build out the strategy and design for a community hub, which inspires innovation and entrepreneurship. Jordan is the first to admit - because he sees it first hand - there are going to be struggles with developing SaaS solution. It starts with the educational piece and solving a problem. If there is no problem to be solved, the need to pivot is essential.