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#33 Communicating AUTHENTICITY with Ana Serrano episode artwork

Oct 8, 2019 47 min

#33 Communicating AUTHENTICITY with Ana Serrano

from Talk About Talk - Communication Skills Training Hosted by MB CHICHI MICKLEY

Authenticity is important for both people and for brands. But what does it really mean to “be authentic”? Ana Serrano (CFC chief digital officer) shares her expertise on authenticity, including how the digital realm has amplified the performative nature of authenticity and how inauthentic “green-washing,” “art-washing” and “social impact washing” on behalf of brands can backfire. References & […] The post #33 Communicating AUTHENTICITY with Ana Serrano appeared first on Talk About Talk.

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