#33: David Liljegren - Digital Marketing Gets Back To Basics

from Back on T-R-A-C-K · host Kerry Guard

On the Season 5 Premiere, our guest is David Liljegren, the President & COO of ADK America. His mission is to aid brands in the complicated process of healthcare marketing. This particular industry requires marketers with a deft touch, who are able to concisely communicate their value propositions. To keep the focus, David encourages the team to keep these four core questions top of mind- What is the business goal? What is the right message? Who is the right audience? When is the right time to engage?

Episode metadata supplied by the publisher feed · Published Oct 5, 2020

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#33: David Liljegren - Digital Marketing Gets Back To Basics

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