#33 How Esprit gained 24% new customers with its Sweet Escape campaign

An episode of the Inside Fashion Marketing by Zalando Marketing Services podcast, hosted by Zalando Marketing Services GmbH, titled "#33 How Esprit gained 24% new customers with its Sweet Escape campaign" was published on March 16, 2023 and runs 18 minutes.

March 16, 2023 ·18m · Inside Fashion Marketing by Zalando Marketing Services

Summary

In the episode with Esprit, Andreas talks to Nisrine El Ayadi, Strategic Key Account Manager, and Lisa Benninghoff, Teamlead e-Commerce Marketplaces about Esprit's journey to shift its brand perception among younger consumers and increase its overall brand heat. Enlisting the help of ZMS, our challenge was to create a campaign that brings Esprit back under the spotlight in Europe as a stylish, cool, and inspiring fashion brand. In order to do this, we kicked off a campaign together called “Sweet Escape”. Hear all about it in today's episode!

Episode Description