33. How To Create A Case Study With Sky Stephens

In episode 33 of the Professional Builders Secrets podcast, we’re joined by Co-founder of the Association of Professional Builders Sky Stephens. Throughout this episode, we go over why although difficult at times, it is so important to collect case studies from your clients. During this episode, Sky tackles why consumers are looking for reasons not to trust you, but how once you’ve gained that trust, the rewards are more than worth the effort you put in. Through a trusting relationship with your clients, you can get some fantastic case studies that can not only bring in new clients, but also act as a fantastic way to keep you and your team accountable for success. Sky also goes over the key differences between a Case Study and a Testimonial, as well as the important role storytelling plays in a case study, and some of the best examples of case studies she’s personally seen. Listen to the full episode to learn how to create the perfect case study. ABOUT SKY STEPHENS Sky Stephens is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a proud member of The National Association of Women in Construction and she was also recognised as one of 2021’s Top 100 Women. Connect with Sky: linkedin.com/in/skycheristephens TIMELINE 1:06 What does success look like for a professional builder. 2:16 Why is it so important to collect case studies from your clients. 3:39 Why consumers are looking for reasons not to trust you. 6:52 How getting case studies from your clients is hard, but worth it. 8:53 How case studies help keep you and your team accountable for success. 10:27 Case study vs a testimonial. 15:10 How storytelling plays into your case studies. 16:19 How to manage the obstacles when creating a case study. 19:49 An example of the best case studies Sky has seen. 23:01 Where do you use a case study? 27:23 Content trends in residential construction. 29:31 Resources to get started. 33:12 Sky’s camera advice. LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets