33: How to Sell 201

This week on the HaltingWinter Podcast, Seth Winterhalter walks through the Business Made Simple framework on Sales and today he continues working through the third piece of the five-part system. Once you identify your customer's problem and pitch your product as the solution, then what? What do you do to help dispel their fears and take away their confusion and apprehension? For executive coaching or business consulting: https://haltingwinter.com/