#33 INSIDE GOING DIRECT: Capitalism in America vs Europe - Part 2

from Going Direct Conversations · host Jordan Wolfe

Jordan sits down with Reiss Jones to discuss capitalism in America vs Europe. This is the second of a 2-part conversation where we discuss the European system in detail. We unpack:What values-led capitalism really meansWhy reality is messyEurope’s perfectionism vs. America’s “man in the arena” mentalityThe gray areas in European business vs. U.S.Why distribution, middlemen, and monopsonies keep costs highHow decentralization and going direct can break the cycleHow to align values with a startup’s incentive structureWhy European founders often move to the U.S. for scale#capitalism #decentralization #startups #AIFollow Jordan on X: ⁠https://x.com/jrwolfe⁠Follow Reiss on LinkedIn: ⁠https://www.linkedin.com/in/reissjones/ Contact Reiss: ⁠[email protected]⁠Chapters:00:00 Introduction00:59 Defining Values-Led Capitalism05:17 U.S. “Man in the Arena” vs. European Perfectionism10:11 Reality Is Messy12:48 Living Inside vs. Outside The System17:01 Bureaucracy In France21:54 Gray Areas Reinforce Bureaucracy33:31 Values Breakdown: Europe vs US36:13 Government-Led vs. Consumer-Led Capitalism39:27 Market Control And Decentralization41:17 The Role Of Middlemen & Decentralization46:05 Future of Wholesale Distribution48:34 80% of Global Retail Spend Is Still In-Store54:10 European Startups: Values Over Economic Sustainability58:07 European Startup Ecosystem58:29 Is Entrepreneurship In Europe A Game For The Rich?01:00:06 Final Takeaways: Stoicism & Realism👉 Key References Mentioned:Teddy Roosevelt’s “Man in the Arena” speech - https://www.youtube.com/watch?v=A311CnTjfos“World Models” by Ha & Schmidhuber (2018) – https://arxiv.org/abs/1803.10122Statista: 80% of Global Retail Spend is Still In-Store - https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/Subscribe & Follow:📰 Join the Substack – https://goingdirect.substack.com/subscribe🎧 Listen on Listen on Apple Podcasts – https://podcasts.apple.com/us/podcast/going-direct-conversations/id1800505663Subscribe to YouTube for more deep dives on decentralization, robots, and the real economy – ⁠⁠https://www.youtube.com/@goingdirect_/videos⁠⁠ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goingdirect.substack.com

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This episode was published on September 16, 2025.

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