333: 150+ Deals A Year In One Of The Toughest Markets

Laz Perez runs a South Florida real estate business focused on wholesaling, completing 160 deals last year. He notes that the Florida market is currently "pretty cold" or softer. To navigate this, Laz emphasizes dynamic pricing based on market conditions and a strong disposition process with a focus on building a buyer pool. Despite the cooling market, Laz believes absolutely there is still opportunity by understanding local areas and adapting strategies.Here are three impressive things about Laz Perez:Laz shifted his business strategy from buying properties at auctions to directly reaching out to sellers. This shows he can adapt his approach as the market changes.After trying to flip houses himself, Laz realized his skills were better suited for marketing and sales. So he stopped flippingLaz finds a lot of satisfaction in seeing his team members succeed in their personal lives, like getting married and buying homes. This highlights his focus on people and team building. KEY TALKING POINTS:0:00 - An Overview Of Laz Perez’s Business1:54 - Finding A Job In The Real Estate Industry Before Investing3:30 - What Happened With His First Few Flips & Where He Found Them8:14 - Transitioning Into Marketing To Sellers9:43 - One Of His High Points As A Business Owner10:30 - Hiring Talent Proactively12:53 - Having Hard Conversations With Employees14:08 - Is Wholesaling Too Competitive?16:15 - Do Interest Rates Affect Laz’s Business?19:34 - Building A Buyers List20:56 - The Mindset That Led To His Success22:07 - What He’d Be Doing If He Wasn’t In Real Estate22:55 - What Laz Is Looking Forward To Most In 202523:42 - Outro LINKS:Instagram: Laz Perezhttps://www.instagram.com/LachPerez/ Website: Laz Perezhttps://www.peakcashoffers.com/ Instagram: David Leckohttps://www.instagram.com/dlecko Website: DealMachinehttps://www.dealmachine.com/pod Instagram: Ryan Haywoodhttps://www.instagram.com/heritage_home_investments Website: Heritage Home Investmentshttps://www.heritagehomeinvestments.com/