333. Why Data-First Marketing with Janet Driscoll Miller

Data needs to be at the center of everything you are doing with marketing. On today's Marketing Speak episode, Janet Driscoll Miller and I delve deeper into data-driven marketing. We discuss the importance of data to meet the end goals of an organization and how to make sure that the marketing department has a voice and a seat at the table when it comes to the decisions a company makes about its future and its budgeting. Janet is the president and CEO of a digital marketing agency, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics. Janet has over twenty-five years of digital marketing experience and is a graduate of James Madison University. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/333.