#334 Keenan - The Two-Step Sale System That Closes Anyone

from Kickoff Sessions · host Darren Lee

Watch This NEXT: https://www.youtube.com/watch?v=KvkldfWDCuM&t Apply to Work with Voics: http://events.voics.co/incubatorJoin Aura: https://www.aura-app.ai/Guest: KeenanYoutube: https://www.youtube.com/c/Asalesguy(00:00) Why AI Is Flooding Sales With Garbage(03:20) Why More Volume Means Fewer Sales(04:05) Volume Fails Without a Strong Message(05:42) The Right Way to Personalise First Touch(08:06) Multi-Channel Outreach & SMS Boundaries(09:36) Ghosting, Follow-Up & When to Persist(11:09) Working an Account From the Bottom Up(15:04) Quantifying the Gap (Most Reps Get This Wrong)(17:20) Personal vs Business Drivers in B2B(19:26) Building a Thesis for Cold Outreach(22:31) It's Not the Pain — It's the Problem(24:36) The Shower Analogy: Root Cause, Problem, Impact(25:45) Make Prospects Reflect to Create Change(29:53) Levels of Awareness & Selling vs Serving(31:21) Inbound DMs & Content-Led Outreach(42:17) Why Selling Is Actually Simple(43:18) How Cold Leads Still Close (Find the Problem)(45:13) Ramping Reps With Systems & Coaching(47:31) Nurture Over Nature: The Manager as Linchpin(52:50) Behaviors vs Results: Who to Keep, Who to Cut(54:42) The Four Types of Sales Orgs & the New Book(57:17) Why Discounting Deals Is Killing Your BusinessSupport the show

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