336: The Truth About “Clean Beef” and Why Consumers Are So Misled with Kayli Clawson

Today on the Cattle USA Daily Podcast Lauren is joined by guest Kayli Clawson of Leon River Premium Beef to discuss growing consumer confusion around beef labels, food marketing, and what terms like “clean beef” actually mean. The conversation dives into direct-to-consumer beef sales, misinformation online, consumer trust, social media influence, and why transparency is becoming one of the biggest conversations in the cattle industry today. Kayli also shares her perspective on women in agriculture, building relationships with consumers, and how producers can do a better job telling the story behind American beef production.Links: Leon River Premium Beef: https://www.leonriverpremiumbeef.comKayli on LinkedIn: https://www.linkedin.com/in/kayliabernathy/CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Key Takeaways:Consumers are more confused than ever about beef labels and food marketingTerms like “clean beef” often create more confusion than claritySocial media has dramatically changed how consumers view agricultureDirect-to-consumer beef sales continue growing across the industryTransparency and trust are becoming increasingly important in beef marketingMany consumers are disconnected from modern cattle productionProducers have an opportunity to better tell agriculture’s storyWomen are continuing to take on larger leadership roles in the cattle industryLocal beef brands are helping reconnect consumers to ranchersBeef demand remains strong despite economic pressures and higher pricesChapters: 00:00 Introduction + Kayli Clawson background03:00 What “clean beef” actually means06:00 Consumer confusion around beef labels and marketing10:00 Social media, misinformation, and food trends14:00 Direct-to-consumer beef and consumer trust18:00 Building relationships between ranchers and consumers22:00 Women in agriculture and leadership in the cattle industry26:00 The future of beef marketing and consumer educationclean beef labels, consumer confusion beef, beef marketing, direct to consumer beef, Kayli Clawson, Leon River Premium Beef, women in agriculture, beef industry podcast, cattle industry marketing, consumer trust beef, ranch to table beef, food labeling confusion, beef misinformation, agriculture social media, premium beef sales, cattle ranching Texas, local beef marketing, beef transparency, consumer education agriculture, beef demand, cattle producers, ranchers and consumers, agriculture communication, beef industry trends, sustainable beef, beef business, food marketing agriculture, direct beef sales, cattle industry leadership, American beef production