#337 Paula Abou, Growth Marketing Manager na Funcional Health Tech ▷ Como estruturar growth em health tech com dados, eficiência e IA

from Líderes de Marketing e Vendas · host InboundCycle Brasil

Neste episódio do podcast Líderes de Marketing e Vendas, conversamos com Paula Abou, Growth Marketing Manager na Funcional Health Tech, sobre os desafios de estruturar growth em uma operação B2B2C no setor de saúde.Paula compartilha como priorizar alavancas de crescimento com foco em impacto financeiro, velocidade de teste e eficiência operacional. A conversa também aborda a importância de olhar para o funil completo, entender curvas de saturação, integrar áreas e usar dados bem estruturados antes de implementar inteligência artificial na operação.LinkedIn Paula Abou: https://www.linkedin.com/in/paulaabou/

Episode metadata supplied by the publisher feed · Published May 25, 2026

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#337 Paula Abou, Growth Marketing Manager na Funcional Health Tech ▷ Como estruturar growth em health tech com dados, eficiência e IA

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