337 | This Pinterest Pin Is 12 Years Old and Still Bringing Me Clients episode artwork

EPISODE · Jul 2, 2026 · 8 MIN

337 | This Pinterest Pin Is 12 Years Old and Still Bringing Me Clients

from Marketing Strategy Academy with Jen Vazquez · host Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer

Send us Fan MailYou're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later.In this episode:Why Pinterest is a search engine, not social media, and what that means for how long your content actually worksThe real lifespan of an Instagram story, feed post, carousel, and reel compared to a Pinterest pinPinterest's audience numbers and why 97% of searches are unbranded, wide open territory for new discoveryWhat Jen's own analytics show when she compares Pinterest traffic to Instagram, Facebook, and YouTube combinedWhy the first few months on Pinterest feel quiet, and why that's exactly when most people quit right before it pays offThe simple batching system that gets a pin out every day without Jen doing daily workALL LINKS MENTIONED: https://jenvazquez.com/how-long-do-pinterest-pins-last/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Episode metadata supplied by the publisher feed · Published Jul 2, 2026

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Send us Fan Mail You're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later. In this episode: Why Pinterest is a search engine, not social media, and what that means for how long your content actually worksThe real lifespan of an Instagram story, feed post, carousel,...

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337 | This Pinterest Pin Is 12 Years Old and Still Bringing Me Clients

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