Marketing Strategy Academy with Jen Vazquez
by Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer
🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee. We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love. And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in we
Episodes
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357 | Start Pinterest in Q4: Why Waiting Until January Is Too Late
Every year, service providers tell me they'll start Pinterest in January. That one decision can cost you three months of content that could have been working for you all along. In this episode, I explain why Q4 is a smart time to start on Pinterest, a search engine where your future clients are...
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356 | Get Clients to Chase You: Strategic Visibility with Emily Grace
You're showing up, pitching, posting, and following up, and you're still chasing every client. What if the right clients came to you already sold? I'm chatting with Emily Grace, a filmmaker and Sundance Award-winning actor turned visibility coach. She takes the Hollywood playbook and turns it…
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355 | Brand Photos for Pinterest: Turn One Shoot Into 90 Days of Pins
You paid for the brand photos, and most of them are sitting in a folder doing nothing. What if one photo shoot could feed your Pinterest account for the next 90 days? In this episode, I walk through the exact system I use to turn one brand shoot into months of pins that keep finding your ideal...
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354 | Pinterest Affiliate Marketing for Service Providers: Do This Instead
You dropped an affiliate link into a pin and nobody clicked. If that sounds familiar, you're in good company. Most service providers try Pinterest affiliate marketing one way, pin the product, add the link, wait, and it barely works. There's a smarter way, and it's hiding in something you're...
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353 | Marketing vs Operations: Closing the Gap with Kasandra Murray
You don't have a marketing problem. You have an operational problem. If you're bringing in leads but feeling overwhelmed, behind or stressed trying to deliver what you promised, this episode is going to feel very real. I'm chatting with Kasandra Murray, marketing + operations consultant and…
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352 | Pinterest Keywords for Photographers: Get Found by Ideal Clients
You're pinning your best photography work, you're being consistent, and you still aren't getting found on Pinterest. In this episode, I explain why the problem is almost never your photos. It's the words around them. I walk you through how Pinterest search really works for photographers, and how…
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351 | The Pinterest Strategy Every Photographer Is Missing
I used to be that photographer, grinding Instagram every single day, posting reels, doing stories, engaging in comments. My bookings were fine, but fine isn't why I started a photography business. In this episode, I'm sharing exactly how photographers can use Pinterest to book more clients…
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350 | Pinterest Content Ideas For Service Providers With No Blog
The number one reason service providers tell me they're not on Pinterest is this: "I don't have a blog. I don't have a ton of content. What would I even pin?" Here's what they don't realize. You do not need a blog to succeed on Pinterest. In this episode, I'm walking through exactly what…
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349 | Converting Your Pinterest Account To Business The Right Way
If you've been using a personal Pinterest account for years and wondering whether to convert it to a business account or just start over, this is for you. Good news, you don't have to start from scratch. You can convert your existing account and keep everything you've built, but there are a few...
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348 | Build A Pinterest Pin Template That Saves You Hours Every Week
The number one reason people tell me their Pinterest strategy falls apart isn't keywords, boards, or even consistency. It's the design step. They sit down to make pins, two hours later they're still adjusting fonts and colors, and they've made exactly one pin. In this episode, I'm walking through...
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347 | Market Your Business Without Posting On Social Media Every Day
I recently polled over 100 marketing professionals and asked a simple question: do you think of Pinterest as social media or a search engine? 51% said social media, 41% said search engine, 8% had no idea. That one answer explains why so many business owners feel completely burnt out by marketing....
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346 | How To Turn Brand Photos Into Pinterest Traffic That Lasts
You invested in brand photos. You've got them. Maybe a few made it onto your website or Instagram, and the rest are sitting in a folder doing absolutely nothing for your business. In this episode, I'm breaking down why the photos that perform best on Pinterest are never the polished headshots…
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345 | The Complete Pinterest Strategy For Service Clients On Repeat
Send us Fan Mail Most service providers who try Pinterest either post randomly and quit when nothing happens, or post consistently without ever understanding how the full strategy connects. This episode is the full picture, the complete Pinterest strategy that works as a system, so Pinterest…
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344 | How to Future-Proof Your SEO with Video + AI w/ Georgie Kemp of Veed
If your SEO strategy still lives only on Google, you're missing where your clients are actually searching. Georgie Kemp, who leads organic search at Veed, joins me to break down why traditional SEO isn't dying (the data says search is actually growing) and how AI search is opening up a whole new...
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343 | The Pinterest Posting System That Actually Drives Website Traffic
Send us Fan Mail Your Pinterest business account is set up. You've got boards going. You're even posting here and there. So why isn't any of it turning into real traffic to your website? In this episode, I'm breaking down the exact posting system I use with my own clients to get consistent…
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342 | Pinterest Business Account Setup: The Mistakes Costing You Clients
Send us Fan Mail If you've been marketing on a personal Pinterest account, or you're starting from scratch and not sure where to begin, this episode is your foundation. Setting up your Pinterest business account correctly determines whether Pinterest actually works for you or just quietly sits...
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341 | Brand Photos That Book Clients: 5 Questions Before Your Shoot
Send us Fan Mail You paid for a brand shoot, you love the photos, and they're sitting in a folder on your computer not booking a single client. Here's the truth: the photos that fill your calendar are not about how you look. They're about what your future client needs to see to feel ready to hire...
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340 | How to Find Pinterest Keywords That Get Your Business Found by the Right People
Send us Fan Mail If you are posting on Pinterest and still not getting found, the problem is not your design, it is your keywords. In this episode I break down the biggest Pinterest keyword mistake service providers make and the exact four question interview I run with every client before we…
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339 | The One Pinterest Metric That Actually Books Clients (Not Impressions)
Send us Fan Mail You're pinning consistently, your impressions look great, and your calendar is still empty. Here's the problem: you've been watching the wrong number. Pinterest shows you 5 metrics, and only one of them is actually connected to whether you book a client In this episode I'm…
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338 | How to Batch Content for Every Platform Including Pinterest in One Hour a Week
Send us Fan Mail If you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp. I'm walking you through my...
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337 | This Pinterest Pin Is 12 Years Old and Still Bringing Me Clients
You're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later. In this...
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336 | iPhone Brand Photos That Actually Convert Browsers Into Buyers
Send us Fan Mail You've spent time (and maybe money) on brand photos and they're just... sitting there. Not bringing in clients. Not converting. Sound familiar? In this episode, I'm walking you through my 3-step iPhone system so your photos actually work for your marketing. Topics covered: Why...
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335 | Pinterest Foundations Every Course Skips That Are Costing You Traffic
Send us Fan Mail You're creating Pinterest graphics, following the course advice, and still getting zero clicks. The problem isn't your design. It's your foundation — and most Pinterest courses skip it completely. In this episode, I'm breaking down the 5 foundational pieces every successful...
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334 | Pinterest Workflow for Service Providers: Batch It
Send us Fan Mail If Pinterest feels like a hamster wheel you can never get off, you’re probably pinning the wrong way. Most people spread their Pinterest work across seven days and wonder why they’re exhausted and not seeing results. Spoiler: the problem isn’t Pinterest. It’s the strategy. In…
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333 | The 3 Pinterest Mistakes That Keep Service Providers Broke (+ Strategic Fixes)
Send us Fan Mail You're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning...
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332 | The Real Reason Your Brand Photos Aren't Working + How to Fix It
Send us Fan Mail Do you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs. In this episode,...
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331 | You're Consistent on Pinterest But Still Not Getting Clients: Here Are the 5 Things to Audit Right Now
Send us Fan Mail You're doing everything right on Pinterest. You're consistent, you're showing up, you're posting regularly. But you're still not getting the clients you want, and you're wondering what's wrong. Here's the truth: it's probably not your effort. It almost always comes down to five...
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330 | You're Pinning Consistently But Still Going Nowhere: Here's the Hidden Workflow Problem Killing Your Pinterest Growth
Send us Fan Mail You're being consistent on Pinterest. You're showing up, pinning regularly, doing everything everyone told you to do. But your Pinterest still feels like it's going nowhere. Here's what nobody tells you: consistency on Pinterest isn't just about how much you pin. It's about HOW…
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329 | You're Pinning Consistently But Getting Zero Clicks? Here's Why (And the 5 Fixes That Actually Work)
Send us Fan Mail You're doing everything "right" on Pinterest - pinning consistently, setting up boards, writing descriptions - but you're still getting almost no website clicks. Sound familiar? Here's the thing: it's probably not Pinterest, and it's probably not your content either. After being…
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328 | Headshots vs. Brand Photography: What's the Real Difference (And Which One Will Actually Grow Your Business)?
Send us Fan Mail You booked a headshot session. You got one great photo. And now you're trying to run your entire online marketing presence from it. Sound familiar? In this episode I'm breaking down one of the most common questions I get before someone books a session with me: what is the actual...
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327 | Why Pinterest Feels Slow (And Why That’s Actually the Point)
Send us Fan Mail If Pinterest feels slow, it’s not broken. It’s behaving exactly the way it was designed to. In this episode, I’m pulling back the curtain on what’s actually happening behind the scenes when Pinterest feels quiet, why slow growth on Pinterest is way more powerful than fast spikes…
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326 | Pinterest Analytics: Which Numbers Actually Matter (And Which Ones Are Lying to You)
Send us Fan Mail If you’ve been on Pinterest for a few months and you’re not sure if it’s actually working, you’re probably looking at the wrong numbers. In this episode, I’m breaking down which Pinterest metrics actually matter for service providers, why monthly views are the most misunderstood...
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325 | How to Find Pinterest Keywords That Actually Work (Step by Step)
Send us Fan Mail If your content isn’t showing up on Pinterest, keywords are probably why. The good news is that Pinterest actually makes keyword research easier than almost any other platform. You just have to know where to look. In this episode, I’m walking you through exactly how to find...
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324 | How to Build a Pinterest Strategy from Scratch (For Service Providers, Not Bloggers)
Send us Fan Mail If you’ve been putting off Pinterest because you don’t know where to start, this episode is going to change that. I’m walking you through exactly how to build a Pinterest strategy from scratch, specifically for service providers. Not bloggers. Not product businesses. Almost all...
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323 | Pinterest Spring 2026 Trend Report: What It Means for Your Marketing (and How to Use It)
Send us Fan Mail Pinterest just dropped their Spring 2026 Trend Report, and if you're a service provider wondering what to create, pin, or blog about this season, this is the episode you need. I'm breaking down all four major trends from the report, backed by real search data from over 600…
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322 | Headshot vs. Brand Photography: Which One Do You Actually Need?
Send us Fan Mail If you've ever been confused about whether you need a headshot session or a full brand photography session, this episode is for you. Today I'm breaking down the real difference between a headshot and brand photography, and more importantly, which one actually supports your...
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321 | The Simple Marketing Workflow That Replaces Starting Over Every Week
Send us Fan Mail If marketing feels like you’re rebuilding from scratch every single week, this episode is for you. I’m walking you through the exact 3-step marketing workflow I use with every client — and it works whether you’re a photographer, coach, designer, or any other service provider.…
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320 | Why Pinterest Courses Don’t Work (And What Actually Gets Results)
Send us Fan Mail If you’ve taken a Pinterest course and still aren’t seeing traffic or clients, this episode is going to feel really validating. I’m breaking down why most Pinterest courses don’t actually work for service-based business owners — and it’s not because the courses are bad or because...
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319 | Evergreen Marketing for Service Providers: Build a System That Brings Leads Without Daily Posting
Send us Fan Mail If marketing feels heavier than it should, this episode explains why. Most service providers are building around effort instead of infrastructure. In this episode, I break down what evergreen marketing actually is (and what it’s not), and the four parts of a predictable marketing...
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318 | When Beautiful Photos Still Don’t Lead to Sales
Send us Fan Mail If your brand or product photos look good but don’t seem to lead to bookings or sales, the issue probably isn’t quality. It’s a strategy. In this episode, I break down how photos influence buying decisions before anyone reads a single word, and why alignment matters more than...
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317 | Why More Content Isn’t Fixing Your Marketing
Send us Fan Mail If you’ve been posting more but seeing less clarity, less traction, and more burnout — this episode is for you. We’re talking about why volume doesn’t build trust, why platforms don’t reward “more” the way you think they do, and what actually creates growth: clarity, focus, and a...
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316 | Why Pinterest Feels Overwhelming (And What’s Actually Causing It)
Send us Fan Mail If Pinterest feels heavy or confusing, this episode will help you understand why. We’re talking about the real cause of overwhelm — unclear messaging, scattered content, and trying to follow every single tip you hear. You’ll learn why Pinterest works best when you solve one clear...
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315 | Why Pinterest Feels Slow — And Why That Means It’s Working
Send us Fan Mail Pinterest feels slow for a reason — and it’s not because it’s broken. In this episode, Jen Vazquez explains why quiet growth on Pinterest is normal, how Pinterest actually works as a search platform, and why sticking with it leads to long-term traffic and clients. ALL LINKS...
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314 | Using Neuromarketing to Build a Standout Brand with Nicole Powell
Send us Fan Mail Are you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen before people can explain them.…
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313 | Why Brand Photography Matters More Than Ever
Send us Fan Mail Brand photography isn’t just about aesthetics — it’s about marketing clarity. In this episode, Jen explains why the right photos help people trust faster, click with confidence, and connect with your brand across every platform. Resources: Book a Brand Photography Session I have...
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312 | Why Pinterest Rewards Simple, Boring Strategies That Actually Work
Send us Fan Mail Pinterest doesn’t reward doing more — it rewards clarity. In this episode, Jen explains why simple, “boring” Pinterest strategies actually work better, how consistency beats intensity, and what Pinterest really needs to understand your content. Perfect for service providers who...
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311 | Building a Multi-Million Dollar Marketing Agency Without Burnout (Mom-Friendly Systems with Kym Insana))
Send us Fan Mail Can you build a multi-million dollar marketing agency without burning out — while raising kids? In this episode, Jen interviews Kym Insana , founder of Always On Digital, about the real-life systems behind her agency’s growth: flexible team schedules, trust-based management…
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310 | From Saves to Sales: How Pinterest Trust Turns Views Into Clients
Send us Fan Mail If your Pinterest Pins are getting saved but not clicked — or clicked but not converted — this episode breaks down what’s really going on. Jen explains why saves matter, where Pinterest strategies quietly stall, and how trust is the missing link between visibility and bookings....
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309 | Pinterest Tips for Service Providers Who Want More Traffic Without Burnout
Send us Fan Mail Pinterest has changed — and if your strategy hasn’t, it can feel frustrating fast. In this episode, Jen breaks down what actually works on Pinterest right now, what to stop doing, and how service providers can get consistent traffic without burning out. Simple strategies, clear...
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308 | How Pinterest Can Send Steady Views to Your YouTube Videos
Send us Fan Mail Pinterest can be a powerful traffic source for YouTube—especially if you don’t want to post every day. In this episode, Jen Vazquez explains how to use Pinterest as a search engine to send steady views to your videos using simple pin design, clear text, and smart descriptions....
About this show
🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.
We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love.
And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in we
Hosted by
Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer
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