Marketing Strategy Academy with Jen Vazquez

Send us Fan MailIf you are posting on Pinterest and still not getting found, the problem is not your design, it is your keywords. In this episode I break down the biggest Pinterest keyword mistake service providers make and the exact four question interview I run with every client before we touch anything else.In this episode:Why the biggest, highest volume keywords are usually the hardest ones to winWhy keyword stuffing in your pin description kills your clicksThe 4 question interview to find your best keywords, straight from your own businessThe keyword walk down, taking a broad term all the way to a specific, winnable oneWhy a zero volume keyword can still be the one that books your ideal clientThe 3 free tools I use to validate every keyword before it goes on a pinALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-keyword-research/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailYou're pinning consistently, your impressions look great, and your calendar is still empty. Here's the problem: you've been watching the wrong number. Pinterest shows you 5 metrics, and only one of them is actually connected to whether you book a clientIn this episode I'm breaking down:What impressions, saves, pin clicks, and outbound clicks each actually mean for your businessWhy saves feel like a win but rarely turn into a clientA real client story where outbound clicks jumped 315% after we fixed her titles and descriptionsWhat a good Pinterest click through rate actually looks like in 2026The exact words that move outbound clicks (and the keyword mistake that tanks them)Two things you can do this week, starting today, to move your numberALL THE LINKS: https://jenvazquez.com/pinterest-outbound-clicks/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailIf you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp.I'm walking you through my complete 6-step content batching workflow, where one piece of core content each week becomes everything: your email, your Pinterest pins, your carousels, your short-form video, all of it, in about an hour.In this episode, I cover:What content batching actually means (hint: it's NOT a month of posts in one day) How to pick your core content: blog, YouTube, or podcast The 10-minute weekly email that comes straight from your core content Why five Pinterest pins from one piece of content keeps you visible for five weeksThe Canva resize trick that turns pins into Instagram carousels in two extra clicks How lead magnet pins grow your email list on repeat The tools you need (and the ones that are totally free)ALL THE LINKS HERE: https://jenvazquez.com/content-batching-in-one-hour/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailYou're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later.In this episode:Why Pinterest is a search engine, not social media, and what that means for how long your content actually worksThe real lifespan of an Instagram story, feed post, carousel, and reel compared to a Pinterest pinPinterest's audience numbers and why 97% of searches are unbranded, wide open territory for new discoveryWhat Jen's own analytics show when she compares Pinterest traffic to Instagram, Facebook, and YouTube combinedWhy the first few months on Pinterest feel quiet, and why that's exactly when most people quit right before it pays offThe simple batching system that gets a pin out every day without Jen doing daily workALL LINKS MENTIONED: https://jenvazquez.com/how-long-do-pinterest-pins-last/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailYou've spent time (and maybe money) on brand photos and they're just... sitting there. Not bringing in clients. Not converting. Sound familiar? In this episode, I'm walking you through my 3-step iPhone system so your photos actually work for your marketing.Topics covered:Why iPhone photos sometimes outperform expensive professional shootsThe mindset shift from "pretty photos" to "converting photos"How to set up every shot for conversion, not just aestheticsThe iPhone camera settings that create a professional lookWhy planning for use BEFORE you shoot changes everythingWhere to place text space and how to think about vertical vs. horizontal orientationHow Jen's brand photography sessions are built around visual strategy, not just a pretty galleryALL LINKS MENTIONED: https://jenvazquez.com/iphone-brand-photography/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailYou're creating Pinterest graphics, following the course advice, and still getting zero clicks. The problem isn't your design. It's your foundation — and most Pinterest courses skip it completely. In this episode, I'm breaking down the 5 foundational pieces every successful Pinterest account has that almost nobody teaches.  In this episode, we cover:Why Pinterest is a search engine — not social media — and why that changes everythingHow board names (not board covers) affect your search rankingWhat your Pinterest profile needs to say to attract your ideal clientThe difference between poetic pin descriptions and commercial intent keywordsThe one metric almost everyone is tracking wrong — including Pinterest expertsHow one client tripled her traffic in two weeks just by fixing her foundationALL THE LINKS: https://jenvazquez.com/5-pinterest-foundations/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailIf Pinterest feels like a hamster wheel you can never get off, you’re probably pinning the wrong way. Most people spread their Pinterest work across seven days and wonder why they’re exhausted and not seeing results. Spoiler: the problem isn’t Pinterest. It’s the strategy.In this episode, I’m walking you through my exact 3-part Pinterest workflow — the one I use for myself and my clients to stay consistent without the daily grind.Why batching on Mondays beats spreading Pinterest work across the weekHow I create an entire month of pins in one focused sessionThe Friday performance review that most people skip (and why it changes everything)How to use the Pinterest trends tool + search bar for keyword researchWhy obsessing over daily stats is working against youWhat data to actually track and how it shapes your next month’s contentHow The Club teaches you to build this system around your scheduleResources mentioned:Visibility Vault (free Pinterest + marketing tools)The Club (DIY Pinterest with guidance)Tailwind free planThese may be affiliate links and if you purchase I'll get a stipend and at the best possible priceSupport the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailYou're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning their wheels.In this episode, we cover:• Why treating Pinterest like social media is killing your reach• The keyword strategy mistake that wastes months of your time• How to create pins that actually convert browsers into buyers• Real client success story: 50 to 2,000 monthly website visitors• Why DIY Pinterest often fails vs. when to consider Pinterest management• The search vs. social distinction that changes everything• Specific pin design elements that drive clicks, not just savesReady to stop pinning into the void? Resources mentioned:🔎 Search Vs. Social: https://learn.jenvazquez.com/search-vs-social 📌 FREE Pinterest Masterclass: https://learn.jenvazquez.com/free-pinterest-masterclass Pinterest Management Details: https://jenvazquez.com/service-menu📌 FREE PINTEREST RESOURCES (25+ tools!): https://learn.jenvazquez.com/resourcesBLOG: https://jenvazquez.com/why-your-pinterest-strategy-isnt-working/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailDo you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs.In this episode, I'm breaking down exactly why service providers constantly scramble for content, even after investing in professional photos. You'll learn my 3-step process for planning sessions around your marketing system, the 5 content categories every business needs, and how Pinterest optimization changes everything about visual planning.ALL LINKS MENTIONED: https://jenvazquez.com/why-youre-always-scrambling-for-content/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailYou're doing everything right on Pinterest. You're consistent, you're showing up, you're posting regularly. But you're still not getting the clients you want, and you're wondering what's wrong.Here's the truth: it's probably not your effort. It almost always comes down to five specific things that are very fixable. And one of them will surprise you because most people assume it doesn't matter at all.In this episode, I share my exact Pinterest audit checklist: • Why your profile might be completely invisible in Pinterest search • The audit item that surprises everyone - and it's not what you think • How to tell if your pin titles are working as promises or just labels • The sneaky problem that's quietly bleeding your traffic and conversions • The single metric I check first that tells me if Pinterest will bring you clientsI've audited hundreds of Pinterest accounts as a Pinterest Pioneer, and this is the exact checklist I run on every single one. Most people find at least two or three things they didn't know were broken.If you want support fixing these issues, I offer Pinterest audits and the Pinfluence Power Clean - a 21-day Pinterest refresh where I personally clean up your foundation.ALL THE LINKS: Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailYou're being consistent on Pinterest. You're showing up, pinning regularly, doing everything everyone told you to do. But your Pinterest still feels like it's going nowhere.Here's what nobody tells you: consistency on Pinterest isn't just about how much you pin. It's about HOW you pin. There's a specific workflow problem that makes even the most consistent pinners invisible, and I'm showing you exactly what it is.What you'll learn:The real consistency problem most Pinterest advice gets wrongWhy "batching 20 pins on Sunday" actually hurts your growthThe under-one-hour weekly workflow that builds real momentumHow to use pin spacing to work WITH the algorithm instead of against itWhy bursts followed by gaps reset your momentum every single timeNew videos every Thursday!📌 Resources mentioned: Want a FREE Pinterest Audit: https://forms.gle/GoEgfo83hc475p94A Tailwind (Pinterest-approved scheduler): https://jenvazquez.com/tailwind The Club membership: learn.jenvazquez.com/clubFree Search vs. Social Masterclass (We're talking about SEO Next week: Full Pinterest audit - 5 things to check before you post another pinConnect with me: 📌 Pinterest: pinterest.com/jenvazquezmedia 📷 Instagram: instagram.com/jenvazquezmedia 🎵 TikTok: tiktok.com/@jenvazquezmedia 🎧 Marketing Strategy Academy Podcast: jenvazquez.com/podcastSupport the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailYou're doing everything "right" on Pinterest - pinning consistently, setting up boards, writing descriptions - but you're still getting almost no website clicks. Sound familiar?Here's the thing: it's probably not Pinterest, and it's probably not your content either. After being on Pinterest since 2009 as a Pinterest Pioneer, I've seen this pattern over and over. There are five specific problems that cause click issues, and once you know what they are, they're actually pretty simple to fix.In this episode, we cover: Why decent impressions but zero clicks is a packaging problem, not a content problem The difference between browse keywords and buyer keywords (and why this matters) How to write pin titles that actually promise an outcome instead of just labeling content Why your pin design might be getting lost in the scroll What happens after the click and why your landing page strategy matters more than you think The Pinterest timeline reality check - why month two is when most people quit right before it worksIf you've been consistent for less than four months, keep going. If it's been six months of real consistency and you're still seeing zero clicks, something structural needs to change.ALL LINKS MENTIONED: https://jenvazquez.com/why-your-pinterest-isnt-getting-clicks/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan MailYou booked a headshot session. You got one great photo. And now you're trying to run your entire online marketing presence from it. Sound familiar? In this episode I'm breaking down one of the most common questions I get before someone books a session with me: what is the actual difference between a headshot and brand photography, and which one do you need?Topics covered:What a headshot is, where it works, and where it completely falls shortWhat brand photography actually includes and why it is built differentlyWhy using a headshot for marketing leads to inconsistent content and constant scramblingThe one question to ask yourself before you book any photography sessionReal client examples of brand photography planned around a marketing strategyWhat to look for in a photographer who actually approaches sessions from a marketing angleALL RESOURCES MENTIONED: https://jenvazquez.com/headshots-vs-brand-photography/Support the showWanna learn Pinterest with an expert there to help for only $37?  Pinterest Visibility Sprint is a 2 hour Sprint to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up:Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.