338: What's Missing in Some Coach's Content?

Find the full transcript for this episode and more resources for coaches at ProsperousCoach.com/338.You are out there every day taking actions to attract coaching clients so you can earn a good living and help them transform.But is your content helping you or hurting you?A big part of what I teach coaches is how to craft compelling messages. I help coaches speak to the hearts of their audiences.A coach who had been out there a few years but just barely getting by asked me to review all her recent content — from podcast episodes, social posts and even her live presentations — to see if she was on the right track.When you don’t have enough clients, it’s wise to look dispassionately at everything you’re doing.First, I was super impressed by her discipline. She was reliably and rhythmically taking the right actions – daily social posting, publishing a podcast episode every week, and getting in front of her audience with presentations.Technically, she had all the processes down. But her content left me cold. Let’s talk about the critical ingredient of crafting content that engages your audience that many coaches miss. It’s time to PLUG IN!