339. A Novel Approach to Digital Transformation with Kelly Smith

What is digital transformation? Why is it important for companies to embrace it? And how can a company pull off a successful digital transformation? These questions have been worrying many entrepreneurs as the term "digital transformation" has become a trend in recent years. Today, I'm joined by Kelly Smith, the Chief Strategy Officer of Hagerty, the world's largest insurer of collectible cars and the largest automotive enthusiast membership organization. In this role, he serves as the CIO, CDO, and CSO. In addition, IT, Digital, Data, Martech & Security all fall under his leadership. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/339.