339: Capitalizing B2B BUYING TRENDS

B2B buying trends are changing and the old marketing playbook isn't working anymore. What does this mean for your marketing strategy? Tune in to today's episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it.  The 6 trends we explore:   Buyers want to research anonymously  Buying committees are even larger and more complicated  The buying process is nonlinear and looping  Buyers want to self-serve  Buyers trust 3rd party resources over 1st party resources   Sales has dropped out of the top 5 sources of influence  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/