#34: 10 Tips to Working with Influencers as a Small Business

In this digital space and as small business owners, we cannot afford to shy away from utilizing different marketing tools that can help us build our brand and our credibility… all while reaching more new audiences. Influencer marketing uses endorsement, product mentions, and partnerships (amongst other tactics) with individuals who have a dedicated social media following – and who are viewed as social influencers or experts in their niche.Influencer marketing has clearly become one of the most efficient and effective ways for us, business owners, to reach potential target audience, all while increasing brand awareness and helping sales grow. This type of marketing comes at a much lower cost than traditional classic advertising. In this episode, we go through 10 important tips that will give you the confidence and eliminate any overwhelm you might feel about influencer marketing, as a small business owner with limited marketing budgets. These steps will guide you to work with the different types of social influencers out there with much more intention and KPI clarity.– – – – – – – – – – – – – – – – – – – – – – – – – – If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs. I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review! CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social. The waitlist to Personal Brand Academy is open. This 3-week digital course will help you kickstart building your personal brand now! You can sign-up HERE.Enjoy xRanaSend us Fan Mail------RESOURCES:- Subscribe to my Newsletter: https://ranamouawad.kit.com/signup- Free Resources: https://www.ranamouawad.com/resources- Work with Me: https://www.ranamouawad.com/workwithme- Get in Touch!: https://www.ranamouawad.com/contactKEEP IN TOUCH!- Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/- Follow on Instagram: https://www.instagram.com/rana.mouawad/