#34 ALDO's cross-category collaboration with L'Oréal increased new customers by +60%

from Inside Fashion Marketing by Zalando Marketing Services · host Zalando Marketing Services GmbH

Today Andreas talks to Pascal Parise, Vice President Europe Franchise & Global Wholesale at Aldo Group and Cindy Leclerc, Senior Marketing Manager, Wholesale EU at Aldo Group about something we haven’t discussed on the podcast so far, and that’s cross-category brand collaborations! Cross-category collaborations are marketing collaborations between brands from different categories such as fashion and beauty. In 2022, ALDO and L’Oréal joined forces with ZMS. The aim was to connect beauty and fashion audiences with a 360°degree campaign, showcasing an exclusive product collaboration through expertly tailored media placements, both onsite and offsite.

Episode metadata supplied by the publisher feed · Published Apr 27, 2023

Embed this episode

Attribution link and audio player

NOW PLAYING

#34 ALDO's cross-category collaboration with L'Oréal increased new customers by +60%

0:00 19:37

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Inside Fashion Marketing by Zalando Marketing Services?

This episode is 19 minutes long.

When was this Inside Fashion Marketing by Zalando Marketing Services episode published?

This episode was published on April 27, 2023.

Can I download this Inside Fashion Marketing by Zalando Marketing Services episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!