#34 - Are you speaking your client's language

Send us Fan MailThis episode explores relationships and speaking so you’re understood—especially by clients. I ask: are you using their language? Stories serve the listener, not the teller. In Libra season (relationship queens and kings), I share a personal moment of 'perspective' honesty—naming my dismay in academia—and how disruption, curiosity, and pattern-spotting became my craft. We unpack the 'irony of expertise,' why branding is storytelling, and how resonance happens when your words match your audience’s world. Presence matters: embodiment, practice (yes, the 10,000 hours), cycles, pace, and reading the room. My role isn’t to 'perform' expertise; it’s to midwife yours—helping you recall, re-member, refine, and declare the stories that move work forward. Keep a notebook/voice memo handy. If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.Fractional Growth Partner + THE BECOMINGBrand Signals  Download my free moon calendars