34 - Exclusive: Inside the New Bord Gáis Energy Campaign

What does it take to cut through one of the most competitive sponsorship categories in Irish sport? On this week's Irish Marketing Podcast, we go behind the scenes of the brand new Bord Gáis Energy GAA campaign — before it even officially launches. Host Daryl sits down with director Ben Tonge and Bord Gáis Energy's Director of Marketing, Meadhbh Quinn to explore how this fresh, humour-driven campaign came to life.We hear why the team deliberately walked away from the emotional 'commitment to your county' playbook that dominates GAA advertising, and how they brought the Two Johnnies and Lee Chin together in a way that feels genuinely different. Ben opens up about his comedy roots — from directing the Ted Lasso trailer to running a brilliantly chaotic live cabaret night called Shamn Bodie, cooking hot dogs on stage while hosting five acts — and explains how those live performance instincts shape everything he does on set.Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne Recorded, edited and mixed at Tinpot Productions Studios, Dublin If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected] – Daryl MoorhouseSound Engineer – Sean Byrne🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin▶️  Subscribe to our Youtube channel📰  Subscribe to The Irish Marketing Podcast Monthly NewsletterIf you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]