#34 Rune Orloff, Co-founder of POOL (Garments Subscription Service )

This week we’re meeting with Rune Orloff the co-founder of POOL, a subscription platform for menswear based in Berlin. As an answer to the overload of garments produced and bought, Rune recently created what he calls « the wardrobe freedom », or a way to swap garments without owning them. His statement is clear: we buy clothes, but we always wear the same ones. POOL is a smart sustainable system that can surely be considered as one of the solutions to change our approach to fashion.  Based on a membership system, it is beneficial for the consumer as well for the brands. Indeed, it contributes to a circular economy, providing at the same time data for brands to produce less but better targeted products. In this episode, he talks about his previous experiences in the fashion industry that nourished his current business. You will know everything about how he launched the service in mid covid time, and what’s his plan for the future. CONTENT TO FIND YOUR WAY IN THE EPISODE 1:10 : Rune presents himself2:25 : His previous jobs in fashion 9:10 : What is the concept of  POOL ?13:30 : How does he choose the products ?16:00 : What’s the reaction of the clients ?19:00 : Why does he think it is the right moment to launch this kind of business ?21:15 : Is it the end of producing new garments ?23:30 : What is his best rental piece ?24:15 : How to get involved in the process as a brand ?25:35 : How does he expect to become mainstream ?26:40 : What are the menswear brands is he working with ?27:20 : What is sustainable fashion according to him ?30:35 : How to start a business in fashion nowadays ?32:20 : How to operate sustainable change in an already existing brand ?35:00 : What does Rune want to close the door to in our industry ?35:10 : What does he look out to get inspired ?35:40 : What is the last piece of clothes he bought ?36:00 : Who would he like to listen to in this podcast ?36:30 : When is he planning to launch POOL in Paris ?  KEY LEARNINGS« We wanted to bring some modern tools into the wardrobe: make it less static and make it smart. »« We see it as an extended wardrobe. It is based on the idea that you typically wear 20% of your wardrobe 80% of the time. »« Slowing down consumption also means slowing down production. »«The longer the item lasts, the more we can circulate them. »  WHERE TO FIND POOL :Website : https://p-o-o-l.xyz/contact/ Instagram : https://www.instagram.com/pool.berlin/  TO SUPPORT SMART CREATION THE PODCAST Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast. To know more about Smart Creation and Première Vision https://www.premierevision.com/fr/ See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.