#34 The Secret Sauce to Selling with Vinnie Lynch

Finola brings you a sales 101 session this week with special guest, co-founder and chief revenue officer of Graphite-Notes, Vinnie Lynch. If you are on a mission to improve your sales skills, look no further, as Vinnie is the bearer of the secret sauce to selling and is ready to serve it all out on the table! Amongst the many golden nuggets throughout, Vinnie unwraps the science of selling along with his gentle approach to sales. We learn why organisations should embrace a CRM mindset and what can be recognised from our data insights. Vinnie also kindly shares valuable business advice for start-ups and reveals the key to becoming a master of negotiation. Further key points include:  An introduction to Vinnie Lynch The hidden secrets of data  Dealing with egos and managing frustrations in the selling process  The key to growth: fuelling rainmakers with CRM tools The responsibility of a CEO and leadership team Understanding your customers and identifying opportunities for growth Sales incentives to boost team motivation  The disciplines all start-ups should follow Is there a difference between friends and contacts? Exploring through the lens of the buyer and the baby mentality of business Overcoming the fear of selling  and scratching the start-up itch What does a good lead look like? Ideas are one thing, but distribution is everything  Three elements to nailing selling  “If a salesperson doesn’t believe in CRM and the benefits of looking for insight and trends or to address problems, then they’re operating more as an island, and that’s not scalable. They’re not the type of players you will need in your team as you grow.” – Vinnie Lynch.   Get connected socially with Vinnie Lynch: https://www.linkedin.com/in/vinnielynch/  https://graphite-note.com/    Get connected socially with host Finola Howard:  https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://twitter.com/HowGMW https://www.youtube.com/c/howgreatmarketingworks  This podcast is proudly produced in partnership with podlad.com