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34 - Unlocking B2B Demand: 5 Key Insights episode artwork

Mar 10, 2026 31 min

34 - Unlocking B2B Demand: 5 Key Insights

from B2B Influence Hosted by Paula Chiocchi

This conversation with Todd Lebo, CEO of Ascend2, covers the importance of thought leadership, the impact of buyer fatigue, and the role of AI in enhancing personalization and efficiency in marketing. It also delves into the challenges of multi-channel attribution, nurturing prospects, and the strategic use of original research in marketing campaigns. Takeaways Thought leadership is critical Buyer fatigue is a real risk AI can enhance personalization and efficiency Chapters 00:00 Introduction and Thought Leadership Disconnect 06:01 Buyer Fatigue and AI in Marketing 12:05 AI Applications and Branding 18:13 Intent Signals and Buyer Readiness 25:08 Multi-Channel Attribution and Research Strategy 29:57 Conclusion and Call to Action Connect Todd Lebo: [email protected] Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/ Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

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34 - Unlocking B2B Demand: 5 Key Insights

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This episode is 31 minutes long.

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This episode was published on March 10, 2026.

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