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PODCAST · business

B2B Influence

by Paula Chiocchi

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

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Episodes

  1. More Leads Aren't The Answer: 5 Ways B2B Marketers Can Build A Better Growth Engine

    In this episode, Paula Chiocchi talks with Brian Carroll about the significant changes in B2B marketing and lead generation over the past two decades. They discuss the evolution of buyer behavior, the importance of building trust, and how companies can better align their marketing and sales…

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  2. Beyond the Data: 6 Ways to Create Content that Actually Influences Buyers

    The conversation with Andrew Shulkind explores the importance of effectively utilizing data in marketing to create relevant content that resonates with audiences. Andrew emphasizes that data alone is not enough; marketers must understand their audience's needs and preferences to drive engagement...

  3. Beyond The Company Page: 6 Ways LinkedIn is Becoming a B2B Growth Engine

    Eli Igra Serfaty shares insights on the impact of LinkedIn on business growth, the importance of personal branding for executives, and the role of LinkedIn in sales, partnerships, and recruiting. He emphasizes the need for consistency, frequency, and valuable content on LinkedIn to build trust…

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  4. Learn Now, Lead Tomorrow: 6 Ways Marketers Can Prepare for the AR Media Shift

    Augmented reality and its impact on advertising are explored in this episode. This conversation with Peter Pinfold covers the concept of digital outdoor space, the problem Darabase solves, the importance of ownership of digital airspace, the evolution of programmatic advertising, and the…

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  5. Trust, Visibility and AI: 5 Marketing Priorities for Professional Services Firms

    The conversation with Stephanie Grober from the Horowitz Agency explores the unique challenges of marketing to professional services, the importance of a multi-channel marketing strategy, balancing brand storytelling with data-driven ROI, the significance of consistent marketing touchpoints, the...

  6. The Fraud Files: Episode 5 - How to Audit Your Way Out of Ad Fraud

    The final episode of The Fraud Files Podcast features Dr. Augustine Fou discussing the importance of auditing in programmatic advertising. Dr. Fou emphasizes the need for marketers to overcome the fear of finding out and conduct audits to identify and address issues in their campaigns. He also...

  7. The Fraud Files: Episode 4 - Why Ad Fraud is Really an Identity Problem

    The conversation delves into the topic of fraud in digital advertising, focusing on the identity problem and the challenges associated with targeting and data accuracy. Dr. Fou emphasizes the need for marketers to advocate for themselves and ask the right questions when evaluating identity…

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  8. The Fraud Files: Episode 3 - When Brand Safety Makes Things Worse

    Brand safety tools have been ineffective in protecting advertisers from ad placement on inappropriate sites. The tools have been overpriced and have actively caused harm to the industry. Additionally, the rise of made-for-advertising sites and the evolution of fraud detection pose significant...

  9. The Fraud Files: Episode 2 - When Good Metrics Tell Bad Stories

    Dr. Augustine Fou discusses the flaws in digital marketing measurement, focusing on attribution, metrics reliability, and agency dynamics. He emphasizes the need for marketers to ask harder questions and seek corroboration in their data analysis. Connect Dr. Augustine Fou...

  10. The Fraud Files: Episode 1 - The $100 Billion Problem No One Wants to Talk About

    The ad industry loses $84 billion to fraud annually, driven by a sprawling ecosystem of fake traffic and fake results. Dr. Augustine Fou discusses the scale of the problem, blame on programmatic media buying, complicity of ad exchanges, and the impact on marketers. This Is Just the Beginning The...

  11. Paula's POV: Why Most B2B Data Strategies Fail Before the Campaign Even Starts

    The episode explores the critical importance of B2B data quality and the impact it has on campaign performance. It delves into the common failure points in B2B data strategies, the real cost of bad data, and the shift to B2B to C identity. It also provides critical questions for marketing leaders...

  12. 46 - Turning Data into Better Decisions: 6 Ways B2B Leaders Can Move Beyond Dashboards

    This conversation with Kyle Pobur delves into the challenges and opportunities of turning data into actionable business decisions in the B2B space. Kyle shares insights on leveraging data, AI, and analytics to drive measurable outcomes, highlighting the evolution of data strategies and the impact...

  13. 45 - 5 Simple But Strategic Ways B2B Marketers Can Win in the AI Era

    The conversation with Kara Alcamo explores the challenges of bridging the gap between strategy and execution in B2B marketing, the impact of AI on marketing, and the evolving role of humans in the age of AI. It also delves into the importance of data integration and the need for a cohesive...

  14. Paula's POV: 3 Shifts Driving the Identity Revolution in B2B Marketing

    Introducing Paula's POV—a new solo series within the #B2BInfluencePodcast. In Episode 1, I explore why identity—not just data—may be the missing link behind today's biggest marketing challenges.

  15. 44 - The Future of Buyer Engagement: 5 Lessons Marketing and Sales Leaders Can't Ignore

    The conversation with Dinesh Ravindran of Paperflite covers the importance of connecting with the audience in sales conversations, the role of Paperflite in the marketing funnel, challenges in event marketing, the impact of small, intimate events, mistakes in engagement at conferences and trade...

  16. 43 - The AI Visibility Gap: 5 Lessons Every B2B Marketer Should Understand Now

    This conversation with Jimi Gibson of Thrive Agency, explores the influence of performing on marketing, the shift in business visibility due to AI, the role of LinkedIn and YouTube in AI visibility, scaling and growth strategies for digital marketing agencies, the fundamental mindset shift in…

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  17. 42 - Smarter B2B Marketing Infrastructure: 6 Operational Shifts Driving Modern Growth

    This conversation with Caroline Hodson of Woolf Hodson delves into the challenges of data infrastructure and the shift to life cycle marketing in B2B organizations. It explores the impact of Gen Z on marketing, the role of AI in personalization, the complexity of marketing technology, the ethics…

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  18. 41 - The Most Essential Lever for B2B Growth: 5 Brand Trust Lessons for Modern Marketers

    This conversation with Gal Borenstein delves into the core components of brand trust, emphasizing the significance of authenticity, transparency, internal alignment, and a strong digital footprint. It explores the impact of these components on brand trust and provides insights into how businesses...

  19. 40 - The Future Of B2B Marketing Data Has Arrived: 6 Shifts to Embrace Now

    This conversation with Aaron Dix of BettrData.io explores the challenges and opportunities in B2B data distribution, emphasizing the need for modernization and adaptation to changing buyer behaviors. It delves into the impact of AI, the shift towards self-service, and the importance of metadata…

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  20. 39 - Better Signals, Better Outcomes: Advancing B2B Growth in a Fragmented Data Market

    This conversation with Jonathon Shaevitz covers topics such as solving publisher challenges, publisher data control, challenges with large deployments, agentic tools and productivity, signals and performance optimization, attribution and performance optimization, quality audience targeting,...

  21. 38 - The Agentic Commerce Shift: Expert Insights SMBs Need to Know Now

    This conversation with Adam Silva and Dr. A.J. Stalker from Adam Silva Consulting delves into the emergence of agentic commerce and its impact on small businesses, the future of SEO in an AI-driven environment, navigating the AI-driven marketing landscape, and the role of data quality in…

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  22. 37 - The Harsh Reality of B2B Ad Fraud: 7 Truths with Dr. Augustine Fou

    This conversation with Dr. Augustine Fou delves into the impact of fraud on various revenue models, the challenges faced by brands in digital marketing, and the need for a mindset shift in programmatic media buying. It emphasizes the importance of dispelling assumptions, measuring media quality,...

  23. 36 - The New Rules of B2B Performance Marketing: 5 AI-Driven Shifts Marketers Can’t Ignore

    The conversation delves into the evolving landscape of B2B marketing, highlighting the shift towards agentic lead gen, the role of AI in advertising, the challenge of jargon in B2B marketing, the value of agencies, and the strategic shift in SEO and brand amplification. Incrementality in…

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  24. 35 - Be Human, Stay Accountable: 5 Marketing Strategies That Drive Real Business Impact

    This conversation with Paul David, Founder & CEO of Literal Humans, delves into purpose-driven storytelling, data-informed creativity, challenging the status quo, attracting customers and prospects, expanding service offerings, the impact of AI on the business, AI adoption and industry impact,...

  25. 34 - Unlocking B2B Demand: 5 Key Insights

    This conversation with Todd Lebo, CEO of Ascend2, covers the importance of thought leadership, the impact of buyer fatigue, and the role of AI in enhancing personalization and efficiency in marketing. It also delves into the challenges of multi-channel attribution, nurturing prospects, and the...

  26. 33 - The Silent Conversion Killer: What Happens After the Click?

    Episode Overview What happens when you invest heavily in audience targeting—but your website fails to convert the traffic you generate? In this episode of the B2B Influence Podcast, Paula Chiocchi sits down with guest Meeky Hwang, CEO and Founder of NDEVR.io, to explore how website performance,...

  27. 32 - Proof Over Persuasion: How Nikos Lemanis Turns Marketing into a Growth Engine

    B2B Influence: Spotlight on Industry Game-Changers — hosted by Paula Chiocchi Guest: Nikos Lemanis, Senior Marketing Strategist at Luxid (global B2B/B2C agency) Topic: Turning complex marketing into practical growth—why “proof over persuasion” wins, how AI is reshaping discovery, and the human…

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  28. 31 - Beyond the Prescription Pad: The Creative Art of Healthcare Marketing

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Host and Executive Producer at Reaching Higher Podcast, Aaron Strout. Aaron explores the unique challenges of healthcare marketing, including balancing personalization with privacy, navigating...

  29. 30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Profound Networks, Blake Sitney. Blake explains how domains uniquely identify digital-first companies, enhance sales and marketing, and improve master data management. He covers...

  30. 29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct mail marketing, emphasizing the blend of data-driven insights and creative storytelling to create...

  31. 28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at OM Strategic Forecasting, Oksana Matviichuk. Oksana discusses how AI, generational shifts—especially millennials as buyers—and evolving business models are transforming the...

  32. 27 - Short-Form Video and AI: The Dynamic Duo Revolutionizing B2B Marketing

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner and Chief Growth Officer at MarketSurge, Reed Hansen. Reed explores how data-backed targeting, funnel optimization, and behavioral intent signals can replace guesswork with measurable…

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  33. 26 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyer

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO and Director of Events at MoonLab Productions, Katie Meyer. Katie discusses how events now span the entire sales funnel, integrate with digital marketing, and drive measurable business…

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  34. 25 - Earned Media Mastery: Strategies for B2B Companies to Stand Out

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Society22, Danielle Sabrina. Danielle discusses the impact of AI and large language models on brand visibility and B2B marketing. Danielle emphasizes the importance of authentic...

  35. 24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Brand Strategist at Backstory Branding, Jed Morley. Jed introduces the Backstory Brand Wheel framework and shares insights from working with companies like Lucid Software and...

  36. 23 - How to Avoid Wasted Marketing Spend: Insights for Law Firms

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Co-Founder and Managing Partner at Law Firm Fractional CMOs, Stuart Foster. Stuart discusses the challenges of measuring marketing ROI, the shift from traditional to digital marketing, and the...

  37. 22 - Unlocking Emotional Intelligence: The Future of B2B Marketing

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Strategy Officer at Neurologyca Science & Marketing, Marc Fernandez. Marc explains how Neurologyca uses emotion AI to analyze real-time emotional and cognitive responses to marketing content...

  38. 21 - The Greatest Shift in B2B Marketing: Embracing Authenticity in Africa

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Fernhill Digital Consulting, Datari Ladejo. Datari discusses the importance of authentic storytelling rooted in African culture, the need for hyper-localized campaigns, and the...

  39. 20 - Navigating the Digital Marketing Maze: Tools, Trends, and the Importance of Brand Personality

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO of VDS Digital Agency, Ginny Delaitre. Ginny discusses the importance of data-driven, omnichannel marketing strategies, maintaining brand consistency—especially when using AI...

  40. 19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President of VisionEdge Marketing, Laura Patterson. Laura discusses the importance of operationalizing customer-centric growth strategies in B2B organizations, emphasizing measurable customer…

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  41. 18 - PR Power Play: Transforming Tech Narratives into Sales Success

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Red Fan Communications, Kathleen Lucente. Kathleen shares her expertise on the evolving role of PR in the B2B tech sector, emphasizing its impact on pipeline generation, lead conversion…

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  42. 17 - Beyond Impressions: How to Convert Marketing Efforts into Real Sales

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Hexagon Media, Debra Bowers. Debra discusses the crucial alignment of marketing and sales for small and mid-sized businesses. Debra emphasizes moving beyond superficial KPIs to focus on...

  43. 16 - Mastering B2B Growth: How HubSpot Can Revolutionize Your Marketing

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Director of HubSpot Strategy at SmartBug Media, John Suarez. John discusses the transformative impact of integrated HubSpot architecture and marketing automation on B2B companies. Key topics…

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  44. 15 - Uniting Forces: How to Turn Your Marketing and Sales into a Revenue Powerhouse

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Next Level Revenue, Kyle Mealy. Kyle discusses the evolving landscape of marketing and sales for small B2B businesses. Kyle emphasizes the need for a revolutionary approach, integrating...

  45. 14 - Building Backlinks on a Budget: Creative Solutions for Small Businesses

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of SEO Optimizers, Brandon Leibowitz. Brandon discusses the importance of budget considerations, remarketing for small businesses, and building backlinks for SEO. Brandon emphasizes the need...

  46. 13 - Social Media, Content, and AI: The Marketing Trifecta for Small Businesses

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Managing Partner of A Purpose Partnership, Adam Sinkus. Adam delves into purpose-driven marketing strategies for small businesses. Adam highlights the importance of understanding ideal customers,...

  47. 12 - Beyond Vanity Metrics: The Shift to Real Results in B2B Marketing

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Fractional CMO and Digital Marketing Consultant of Reliable Acorn, David Zimmerman. David delves into effective marketing strategies, emphasizing the primacy of a solid strategy over mere reliance...

  48. 11 - Winning Across Generations: How to Tailor B2B Marketing for Greater Impact

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President, Founder, and Fractional CMO of Craft, Angelo Ponzi. Angelo explores effective B2B marketing strategies, emphasizing the importance of understanding customer behavior, leveraging data…

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  49. 10 - Building Bridges, Not Barriers: The Importance of Relationship-Building in Telemarketing

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President, CEO, and Bilingual Telemarketing Trainer of Costa Rica's Call Center, Richard Blank. Richard explores the crucial role of call centers in the marketing-to-sales pipeline, emphasizing…

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  50. 9 - How Can Data Transform B2B Marketing Strategies for Better ROI? with Fusion92's Dave Nugent

    In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP, Data & Analytics of Fusion92, Dave Nugent. Dave explores the crucial role of data in modern B2B marketing. He discusses the integration of B2B and consumer data for deeper insights, the use…

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ABOUT THIS SHOW

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.

HOSTED BY

Paula Chiocchi

CATEGORIES

business

Frequently Asked Questions

How many episodes does B2B Influence have?

B2B Influence currently has 58 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is B2B Influence about?

Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.This is your opportunity to share...

How often does B2B Influence release new episodes?

B2B Influence has 58 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to B2B Influence?

You can listen to B2B Influence on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts B2B Influence?

B2B Influence is created and hosted by Paula Chiocchi.
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