340 : Stop Raising Your Prices to Grow, and Scale by Charging Less Instead | Aaron Bare

Aaron Bare breaks down how to scale a small business from one revenue level to the next without working any harder, and it starts with the model, not the hours. Bare has sold 12 companies and coached founders from venture-backed startups to Fortune 500 leadership, and he walks through the exact shift he ran with a client: cutting a package from 12,500 a month down to a 5,000 price point, then selling 20 times the volume with 10 times less effort through automation and a better process. He covers productizing your service for recurring revenue, adding a follow-on product to customers you already have, and using a free assessment to open a door that used to be closed. If you feel stuck at your current ceiling, this one hands you the math to break through it. Host: Eric Coffie, GovCon Giants. CHAPTERS CHAPTERS 00:00 Why 2 to 5 million is not five times the work 01:36 Productize the service, add a follow-on 02:53 Repeatable, predictable, scalable 04:39 12 exits and the common thread 08:50 Sales as the superpower 11:42 Think in 10 years, not 10 weeks 16:39 Childhood, Subway, and small business 17:23 Make your ceiling your floor 19:44 Cut price, sell 20x with 10x less effort 23:09 A practical model shift with AI 26:41 The first mindset step from stuck 28:48 Afraid of success, not failure 33:22 Zero attachments, zero limitations 42:36 Eric's GovCon origin story 44:00 Advice for veteran-owned businesses 46:37 What AI changes for small business 51:38 Disrupt the system, think bigger Mindy gives you the federal opportunities, agency signals, recompete intel, and pursuit briefs that tell you not just what contracts exist, but which ones to chase and how to win them. Sign up for free Daily Alerts and get opportunities delivered to your inbox before the day starts. 👉 Get your free Daily Alerts here 🔗 https://getmindy.ai