EPISODE · Sep 21, 2026 · 27 MIN
344: What does "good content" look like?
from The Content Queen Podcast · host Mariah MacInnes
"Good content" doesn't mean viral, polished or trending. It never really did. In this episode, I'm breaking it down into three parts: the five things that actually make content good, what's working right now on each social channel, and some 101 filming and photo-taking tips, because that's one of the questions I get asked the most. If you've ever wondered whether your content is "good enough" or found yourself chasing polish instead of connection, I got you. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE KEY EPISODE TAKEAWAYS 👇 ✨ The five things that actually make content good (it has a role, it's intentional, it serves your audience not just your brand, it's honest not polished, and it's measured by the right things) ✨ Why "vanity metrics" like likes can trick you into pulling good content, when the real result (like link clicks) was hiding in the data ✨ What's working right now by channel, from LinkedIn's raw, personal storytelling to TikTok's FaceTime-style videos to Instagram's B-roll and text overlay formula ✨ Simple filming and photo-taking basics (lighting, mic, framing, batching, pattern interrupts) that make a bigger difference than people expect SHOW RESOURCES 👇 Catch up on our filming and editing video with Mitch - https://www.contentqueenmariah.com/podcast/291 Check out Dupe for natural stock content - https://dupephotos.com/home JOIN us in Content Bootcamp (build your content strategy) - https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US - www.contentqueenmariah.com Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah! Other than that, enjoy, chat next week 💕
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344: What does "good content" look like?
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