345 — Boosting engagement with creative campaigns

You might offer employees the best content libraries, training or toolkits in the world, but if they don't know what's there, or when or why they'd access it, it's useless. In these situations, you need a creative approach to grab learners' attention and give them compelling reasons to keep them coming back.

In this week's episode of The Mind Tools L&D Podcast, Gemma is joined by the team behind a successful engagement project at Heathrow Airport: Steph Constantinides, Charlotte Blake and Claire Gibson.

We discussed:

·       how Heathrow colleagues were using the toolkit

·       the idea-generation and production processes for campaign assets

·       the results and the future of campaign-based learning at Heathrow.

In What I Learnt this Week, Charlotte discussed the surprisingly low percentage of LinkedIn users who contribute content to the platform. Read more about this here: kinsta.com/blog/linkedin-statistics.

Claire discovered that she could get US preclearance in Dublin Airport. If you're also heading to the US from Dublin (perhaps you're also going to the Taylor Swift concert?), there's more about that here: dublinairport.com/flight-information/travelling-to-usa/usa-preclearance/us-customs-and-border-protection-video

If you're not going to the concert, here's one of Claire's favorite Taylor Swift songs to make up for it.

Gemma described Naismith's rule, having read about it in Mountaincraft and Leadership by Eric Langmuir.

For more from us, including access to our back catalog of podcasts, visit mindtoolsbusiness.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.  

Connect with our speakers   

If you'd like to share your thoughts on this episode, connect with (some of) our speakers on Twitter:

·       Gemma Towersey - @GemmaTowersey

·       Claire Gibson – @claireisdigital

Our other speakers are on LinkedIn, so head over there to connect with:

·       Charlotte Blake

·       Steph Constantinides