346 — Book Club: The Voltage Effect

You had an idea for say, a product or service. You created it and rolled it out to a small target group. It worked - a success! It's now time to expand, to unleash it onto the world. How do you make sure it continues to be a success? This is the question John A. List sets out to answer in his book, The Voltage Effect. In this book club episode of The Mind Tools L&D Podcast, Gemma is joined by Owen and Ross Dickie to get to grips with List's suggestions for successful scaling. We discussed:        the avoidable errors that lead to "voltage drops"         the actions that promote "voltage gains" i.e., successful scaling         what these mean for L&D professionals. In 'What I Learned this Week', Owen described how he set a goal and trained for the Etape Caledonia 2023. You can find out more about next year's event here: https://limelightsports.club/event/etape-caledonia-2024 Ross told a story about a cunning negotiation concerning an image on Theodore Roosevelt's campaign poster. Here's an article about it: https://wheeler.substack.com/p/update-teddy-roosevelt-the-secret Gemma was astounded to learn of the number of teeth all dogs have. She found this information on this site: https://www.petvaxah.com/site/blog/2022/07/15/dog-teeth For more from us, including access to our back catalogue of podcasts, visit mindtoolsbusiness.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.   Connect with our speakers    If you'd like to share your thoughts on this episode, connect with our speakers on Twitter: ·        Gemma Towersey – @GemmaTowersey ·        Ross Dickie – @RossDickieMT ·        Owen Ferguson – @owenferguson