346: From B2B Customers to B2B Advocates

from Renegade Marketers Unite · host Drew Neisser

Weather any storm with a strong customer marketing motion. In today's episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more. Featuring CMO Huddlers: Tejal Parekh (Previously CMO Terminal) Marca Armstrong of Passport Grant Johnson of Billtrust (Previously CMO Emburse) For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

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This episode is 51 minutes long.

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This episode was published on May 26, 2023.

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