EPISODE · Oct 5, 2026 · 15 MIN
346: I am feeling exhausted over creating content - HELP?!
from The Content Queen Podcast · host Mariah MacInnes
"Content is exhausting. I don't have time." If you're throwing something up at 5pm just to have posted, and it still drains you, this one is for you. I hear this over and over, and it's the exact reason people come to us for help. This week I'm walking through a few ways to make content feel lighter and more sustainable, so you're not stuck on the hamster wheel or ghosting your audience the second you go on holiday. I'm also doing a free 90-minute live masterclass with Lucy Shrimpton on Thursday 15 October (12pm to 1:30pm UK time), where we'll build your aligned content plan together. Link below. If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah. LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE KEY EPISODE TAKEAWAYS 👇 ✨ Work out which part of content is actually draining you (video, writing, planning or ideas) and ask whether it can be outsourced, to a person or to AI ✨ It's often the admin around content that exhausts us, not the creating. Map the process into an SOP and batch tasks on set days ✨ Look at where you're showing up. Posting less, or choosing a channel that energises you, can give you more return for effort ✨ Pull from what you already have: old newsletters, webinars, client calls and everyday stories ✨ Build a bank of content in your quieter periods so you're never scrambling at 5pm or going silent when you need a break SHOW RESOURCES 👇 JOIN the free live Content Marketing Masterclass with me and Lucy Shrimpton (Thursday 15 October, 12pm to 1:30pm UK time) – https://www.lucyshrimpton.com/content-queen-registration-page TAKE the quiz to find the content channel that suits you – https://sales.contentqueenmariah.com/content-quiz LISTEN to Episode 319 with Lucy Shrimpton – https://www.contentqueenmariah.com/podcast/319 JOIN us in Content Bootcamp (build your content strategy) – https://www.contentqueenmariah.com/content-marketing-bootcamp Find out more about how to WORK WITH US – www.contentqueenmariah.com Connect with us on INSTAGRAM – https://www.instagram.com/contentqueenmariah If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah! Other than that, enjoy, chat next week 💕
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346: I am feeling exhausted over creating content - HELP?!
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