#347 ÉTUDE DE MARCHÉ EN AFRIQUE : LE GUIDE TERRAIN (SIMPLE & EFFICACE) W/ KATY FAYE

from KALIMANJARO - Le Podcast des ambitieux · host KALIMANJARO

💡 Nos sponsors ▶️ Cliquez sur le lien suivant pour plus d’informations sur le cabinet de patrimoine VERT AILLEURS : https://airtable.com/appGYb1VFlHiK7Xa8/shrrSnzpVZaBOBZKw ▶️ Cabinet de gestion de patrimoine VERT AILLEURS : https://stephanierenier.my.canva.site/ ▶️ Kali Business Club : https://kalibusinessclub.com Passer de l’intuition aux décisions fondées sur des faits. 📊🚀 Dans cet épisode Kalimanjaro Expert, Katy Faye (CEO Dolph Stats Consulting) montre comment les données transforment la performance des PME en Afrique : études de marché terrain, enquêtes de satisfaction, mesures d’impact, et routines simples pour piloter ses ventes sans “gérer à l’instinct”. On parle coûts et réalité du face-to-face en Afrique, personas & ciblage, tableaux de bord utiles (pas 50 KPIs), et outillage accessible (Google Sheets, données ouvertes) pour commencer dès demain. 🔔 Abonne-toi pour découvrir ceux qui changent le monde, un mot et une action à la fois. -------------------------------------------------- 📌 Liens utiles 📍 Invitée – Katy Faye 🔗 LinkedIn : https://www.linkedin.com/in/katy-faye/ 🔗 Site : https://dolph-stats.com/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on December 27, 2025.

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