#349: Are Subscription based programs the future for loyalty ? (Short Summary Show)
from Let's Talk Loyalty
This episode is sponsored by Tally – the loyalty platform from Phaedon. Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end. See what’s possible at TallyLoyalty.com ------------------------------------------------------------------------------ In this episode, Tom reviews the interview between Paula and Robbie Kellman Baxter, the world’s leading expert on subscription pricing and membership models. Listen in to understand why program managers should consider offering subscriptions or paid for memberships to remain competitive. Robbie is a bestselling author, speaker and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix and other notable brands. She is the author of The Membership Economy and The Forever Transaction and host of the podcast, Subscription Stories: True Tales from the Trenches. Hosted by Tom Peace. Show Notes : 1) Robbie Kellman Baxter 2) Website: robbiekellmanbaxter.com 3) The Membership Economy 4) The Forever Transaction 5) Subscription Stories: True Tales from the Trenches. - Podcast 6) #177: Subscription Programmes as a Must-Have Tool for Brand Success
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